On this week’s episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying to develop digital retailing tools to give consumers penny perfect deals online.
Marketing and Sales Attribution
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
Cross-Selling and Pump-In, Pump-Out Data
On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
Modern Merchandising in Today’s Dealerships
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...
Do Dealerships Really Need Compliance Officers?
The quick answer is yes. Dealerships are required by law to have on-site compliance officers. Compliance officers help protect dealerships from violating state and...
Why Dealers Need to Be More Transparent with Data, Communication, and Pricing
Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...
The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT...
Why Dealers Should Send Their Employees to These 6 Upcoming Automotive Conferences
Auto dealerships are always looking for new strategies that will help them keep up with (or pass) their competition. Many individuals think of conferences...
4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020
It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on...
