Today on CBTNews.com – Tuesday, November 19th, 2019:
The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com. to discuss digital marketing for your dealership’s fixed-ops department, splitting your ad dollars between fixed ops and inventory pages, creating an online presence for your dealership, and more. Check out the full interview! Watch Now
Why Dealers Need to Be More Transparent with Data, Communication, and Pricing
Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can vary widely from dealer to dealer, depending greatly on how willing the dealer is to “deal”. The negotiation model has worked for years in the car business because there wasn’t much of an alternative, and pricing was not easy to understand… Read More
Do Dealerships Really Need Compliance Officers?
The quick answer is yes. Dealerships are required by law to have on-site compliance officers. Compliance officers help protect dealerships from violating state and federal laws that could lead to hefty fines or even jail time if they aren’t avoided or corrected. Right now, there are dozens of regulations on the books when it comes to dealerships. From Red Flag Rules to Computer Security to Physical Security, there are lots of moving pieces that must be accounted for, or dealerships could end up in hot water… Read More