Friday, October 15, 2021
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subprime

Tips for working with subprime customers today

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Your dealership has an established brand of customer. That’s not to say you won’t sell to anyone who has the money, but you know there’s a preference on who your future vehicle ownership might be. For most dealers, the prime customer is a target, but these days, more and more dealers are looking at subprime […]
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COVID-19

Finding the bright spots for F&I during COVID-19

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We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a nation is no exception. Every day it dominates the national and local headlines and there is nothing positive about it. It’s awful, it’s still here, and it has left an indelible […]
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service

New study shows consumers’ motives for dealership service, key marketing...

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A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can […]
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customer

Tips to optimize customer engagement in the pandemic and beyond

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If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this, “Hi [Your Name], we wanted to make sure you’re OK during this time we all face. Do you need any help? For updates, visit [RandomPoliticalCandidate].com/help.” […]
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female

Do you see your female customer the way she sees...

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Sandwiched between a Toyota Tundra 4Runner and a Jeep Rubicon, my 2017 Jeep Renegade Desert Trail Hawk and I navigated slick rock and soft sands, on my brand-new BF Goodrich K02 AT tires, to ascend the plateaus of Moab, Utah during our recent week-long adventure with Charlene Boyer and the Ladies Offroad Network (LON). I’ve […]
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How dealers can compete with the aftermarket

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In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an industry, new vehicle dealerships in the US raked in more than 120 billion US dollars in service and parts sales that year. That’s quite a bit of money, but there’s much […]
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BDC

How dealers can improve their BDC processes

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With many dealerships bringing back furloughed sales and fixed ops employees, it’s a good time to remind ourselves that fixed operations are important to any dealership. And if you’re leading fixed ops, you’d be the first to say that dealerships should focus more on budget, planning, and personnel to improve consumer traffic and customer experience. […]
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leads

Five best practices in handling online leads

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In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get back to the basics of a timely, thoughtful, and warm response, which will lead to sales. Since we’ve become so addicted to technology and the […]
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web traffic

Tips to turn high-intent web traffic into sales

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Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren’t they turning into sales? This is web traffic that has performed transactional searches and has landed on your site and performed a lead-generating activity, and you don’t […]
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customer

Report shows that 86% of brands aren’t benefiting by tracking...

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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