Tag: customer
The benefits of continuing concierge services after COVID
There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most...
Tips for working with subprime customers today
Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know...
Finding the bright spots for F&I during COVID-19
We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a...
New study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
Tips to optimize customer engagement in the pandemic and beyond
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It...
Do you see your female customer the way she sees herself?
Sandwiched between a Toyota Tundra 4Runner and a Jeep Rubicon, my 2017 Jeep Renegade Desert Trail Hawk and I navigated slick rock and soft...
How dealers can compete with the aftermarket
In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an...
How dealers can improve their BDC processes
With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to...
Five best practices in handling online leads
In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are...
Tips to turn high-intent web traffic into sales
Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide...
