Friday, January 22, 2021
Home Tags Customer

Tag: customer

retail

Modernizing Your Retail Experience

0
 On this week’s episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation. VIDEO TRANSCRIPT: Brian Pasch: Welcome to Auto Marketing Now. On today’s show, we’re going to talk about digital retailing and the potholes in the […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

0
When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t matter what it is — a vehicle, a candy bar, or the idea to try a new restaurant for dinner — we must convince our customers that their lives will be better […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
road to the sale

Road to the Sale: Selling in the Age of COVID

1
Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs (David began as a kid at our family dealership but professionally in 1982).  Tom has been an owner in a dealership and consulting company while Adam has owned two tech […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
customer

Contacting the Customer After the Sale

0
 On this week’s episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the customer decide not to purchase a service contract or other items. VIDEO TRANSCRIPTION: Becky Chernek: Welcome to the F&I today show. I’m your host, Becky Chernek, and I’m happy you’re […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
service

Must-Do Tasks for Service Advisors in Challenging Times

0
Talented help has been in short supply in the automotive dealership fixed operations realm for decades. Key roles such as parts managers, parts clerks, service advisors, service technicians – just about every single fixed ops position is typically ‘always hiring’. Inevitably, this phenomenon has created a staff shortage in these critical areas. Coupling an inherent […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
used car

Used Car Sales Could Win Out If Customer Fears are...

0
J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles are notoriously profitable with higher sales gross and above-average F&I income. The first quarter started just as well as 2019, but the coronavirus pandemic has sharply cut into sales figures. Still, […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
story

Selling Your Customer’s Story to the Bank

0
Some dealerships like to cut corners in order to get a customer approved by the lender. On this week’s episode of F&I Today, Becky Chernek explains how sharing your customer’s story with the bank could turn that automatic “no” into a “yes.”
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
moving

Moving Smoothly From Greeting the Customer

0
The first impression your customer has on you can make or break the deal. On this week’s episode of On the Mark, Mark Tewart talks about moving slowly from greeting the customer to the rest of your process.
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
Customers

Putting Yourself in the Customer’s Shoes

0
Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today’s Tip of the Day on CBT News. VIDEO TRANSCRIPT: All right. It’s time for our tip of the day, and it comes today from David Lewis of David Lewis and Associates. Take a […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW
acquisition

Customer Acquisition and Retention

0
On this week’s episode of the Weekly Tune-Up, CBT’s Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. Jim and John discuss the customer acquisition in the service department and how to effectively retain those customers.   VIDEO TRANSCRIPTION: Jim Fitzpatrick: Hi everyone. Thanks so much for joining […]
TO ACCESS THIS POST, YOU MUST LOG IN or SUBSCRIBE NOW