TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


customer

concierge

The benefits of continuing concierge services after COVID

- December 7, 2020
There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most of these services reside in the...
subprime

Tips for working with subprime customers today

- December 3, 2020
Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know there's a preference on who your...
COVID-19

Finding the bright spots for F&I during COVID-19

- November 27, 2020
We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a nation is no exception. Every day...
service

New study shows consumers’ motives for dealership service, key marketing tactics

- November 26, 2020
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...
customer

Tips to optimize customer engagement in the pandemic and beyond

- November 23, 2020
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...
female

Do you see your female customer the way she sees herself?

- November 18, 2020
Sandwiched between a Toyota Tundra 4Runner and a Jeep Rubicon, my 2017 Jeep Renegade Desert Trail Hawk and I navigated slick rock and soft sands, on my brand-new BF Goodrich...

How dealers can compete with the aftermarket

- November 16, 2020
In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an industry, new vehicle dealerships in the...
BDC

How dealers can improve their BDC processes

- November 6, 2020
With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to any dealership. And if you're leading...
leads

Five best practices in handling online leads

- October 9, 2020
In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get...
web traffic

Tips to turn high-intent web traffic into sales

- October 5, 2020
Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren't they turning...


CBT News
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