Saturday, June 12, 2021
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social media

Tips to improve your social media relationships

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In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would be using the same techniques, except on a different platform called ‘social media’. Today, GM uses consumer interaction to learn “about ways to improve GM […]
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2021 Vehicle Health Index unveils opportunities for fixed ops

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Drivers who experience a Check Engine light lose trust in their vehicle. But due to the pandemic, many vehicle owners have held onto their cars for longer than normal due to economic uncertainty, meaning more vehicles of extended ages are on the road. According to the 2021 CarMD Vehicle Health Index, Check Engine light issues […]
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vehicle

5 Tips for acquiring pre-owned vehicle inventory

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As a dealer that sells pre-owned vehicles, apart from customer acquisition, inventory acquisition is always front of mind. Throughout the past year, auctions have seen an increase in demand, and sites like Manheim and ADESA have had fewer vehicles on their run sheets. The dearth of inventory and the increasing competition for available inventory necessitates […]
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customers

5 tips to make service more convenient for your customers

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With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is making service more convenient for your customers, so much so that they don’t want to go anywhere else. We have 5 tips to create more convenience for your service customers. 1. […]
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marketing

Tailoring your automotive marketing for 2021

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Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year – except for this past year. And if 2021 is any indication, we may have another year of profound social, economic, and technological disruption. The pandemic and […]
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online

Three easy ways to boost e-commerce sales at your dealership

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Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition. However, if you are new to this world, it can be challenging to know how to jump in and put processes in place to see […]
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service

How to get customers back for first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t have that option, how could you get your buyer in for their first service? Let’s look at some ways to get them back and keep […]
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sales

Best practices for engaging today’s car shopper: In-person sales (Part...

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When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions will be more frequent as customers begin to visit dealerships. With that in mind, you can still be the personable, empathetic, and outgoing person you’ve always been. It may need a […]
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service

Dealing with objections for service repairs

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There’s no questioning how busy service advisors are, day in and day out. As the frontline workers in after-sales service, it falls on them primarily to keep customers satisfied while ensuring their vehicles receive the best care. They must balance the customer’s needs with the need to make sales for the store and their paycheck, […]
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shoppers

Shoppers willing to drive further for the right car, according...

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The average distance a car shopper is willing to drive to buy the right car has increased by nearly 20 miles. Ahead of the first holiday vehicle sales period of 2021, Edmunds discovered that car shoppers whose purchase is imminent are ready to drive up to 65 miles, on average, to procure the right make and model with […]
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