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service customers

5 tips to make service more convenient for your customers

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With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is...
car buying experience

Responding to a customer’s strong objection with one simple question

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and...
social media

Tips to improve your social media relationships

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In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan...
service

From a tech’s perspective: How to increase service sales

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While the technician at a dealership rarely gets to speak to the customers directly, there are still things that can be done to increase...
F&I

What are the best ways to involve the F&I department on...

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Every dealership is set up the same way – sales, service, parts, and F&I all operate as their own separate departments. Each has a...

2021 Vehicle Health Index unveils opportunities for fixed ops

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Drivers who experience a Check Engine light lose trust in their vehicle. But due to the pandemic, many vehicle owners have held onto their...
vehicle

5 Tips for acquiring pre-owned vehicle inventory

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As a dealer that sells pre-owned vehicles, apart from customer acquisition, inventory acquisition is always front of mind. Throughout the past year, auctions have...
marketing

Tailoring your automotive marketing for 2021

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Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been...
online

Three easy ways to boost e-commerce sales at your dealership

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Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to...
service

How to get customers back for first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had...