Thursday, November 26, 2020
Home Tags Customer

Tag: customer

service

New study shows consumers’ motives for dealership service, key marketing tactics

0
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
customer

Tips to optimize customer engagement in the pandemic and beyond

0
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this, “Hi [Your Name], we wanted to make sure you’re OK during this time we all face. Do you need any help? For updates, visit [RandomPoliticalCandidate].com/help.” […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
female

Do you see your female customer the way she sees herself?

0
Sandwiched between a Toyota Tundra 4Runner and a Jeep Rubicon, my 2017 Jeep Renegade Desert Trail Hawk and I navigated slick rock and soft sands, on my brand-new BF Goodrich K02 AT tires, to ascend the plateaus of Moab, Utah during our recent week-long adventure with Charlene Boyer and the Ladies Offroad Network (LON). I’ve […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.

How dealers can compete with the aftermarket

0
In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an industry, new vehicle dealerships in the US raked in more than 120 billion US dollars in service and parts sales that year. That’s quite a bit of money, but there’s much […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
BDC

How dealers can improve their BDC processes

0
With many dealerships bringing back furloughed sales and fixed ops employees, it’s a good time to remind ourselves that fixed operations are important to any dealership. And if you’re leading fixed ops, you’d be the first to say that dealerships should focus more on budget, planning, and personnel to improve consumer traffic and customer experience. […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
leads

Five best practices in handling online leads

0
In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get back to the basics of a timely, thoughtful, and warm response, which will lead to sales. Since we’ve become so addicted to technology and the […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
web traffic

Tips to turn high-intent web traffic into sales

0
Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren’t they turning into sales? This is web traffic that has performed transactional searches and has landed on your site and performed a lead-generating activity, and you don’t […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
customer

Report shows that 86% of brands aren’t benefiting by tracking CX

0
According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
marketing

Benefits of effective seasonal fixed ops marketing

0
For dealerships, January through March new and used car sales are usually at the lowest levels of the year – pandemic shutdowns notwithstanding. This year poses an even bigger problem with layoffs of critical members in the service and parts area. These are challenging times. And as in any other year, many OEMs and automotive […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.
retention

How F&I can play a part in increasing customer retention

0
“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts, and sales all rely on repeat customers and keeping the customers from ‘cradle to grave’ as they say. In a perfect world, you […]
To access this post, you must log in or purchase – Monthly-17-95 or – Yearly-159.