Thursday, December 2, 2021
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car dealers

Responding to a customer’s strong objection with one simple question

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and get the customer’s permission to do something that would normally be out of bounds. Lewis shares how to respond to a stupid or out-of-line objection by the customer with this one […]
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social media

Tips to improve your social media relationships

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In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would be using the same techniques, except on a different platform called ‘social media’. Today, GM uses consumer interaction to learn “about ways to improve GM […]
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service

From a tech’s perspective: How to increase service sales

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While the technician at a dealership rarely gets to speak to the customers directly, there are still things that can be done to increase service sales. After all, the service advisor is relying on you to relay the right information and make the appropriate suggestions that not only serve the customer but also boost sales. […]
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F&I

What are the best ways to involve the F&I department...

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Every dealership is set up the same way – sales, service, parts, and F&I all operate as their own separate departments. Each has a unique part to play both in overall profit and in the customer experience. However, when you look at the sales and F&I departments together, there are some in the business that […]
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2021 Vehicle Health Index unveils opportunities for fixed ops

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Drivers who experience a Check Engine light lose trust in their vehicle. But due to the pandemic, many vehicle owners have held onto their cars for longer than normal due to economic uncertainty, meaning more vehicles of extended ages are on the road. According to the 2021 CarMD Vehicle Health Index, Check Engine light issues […]
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vehicle

5 Tips for acquiring pre-owned vehicle inventory

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As a dealer that sells pre-owned vehicles, apart from customer acquisition, inventory acquisition is always front of mind. Throughout the past year, auctions have seen an increase in demand, and sites like Manheim and ADESA have had fewer vehicles on their run sheets. The dearth of inventory and the increasing competition for available inventory necessitates […]
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customers

5 tips to make service more convenient for your customers

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With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is making service more convenient for your customers, so much so that they don’t want to go anywhere else. We have 5 tips to create more convenience for your service customers. 1. […]
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marketing

Tailoring your automotive marketing for 2021

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Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year – except for this past year. And if 2021 is any indication, we may have another year of profound social, economic, and technological disruption. The pandemic and […]
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online

Three easy ways to boost e-commerce sales at your dealership

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Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition. However, if you are new to this world, it can be challenging to know how to jump in and put processes in place to see […]
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service

How to get customers back for first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t have that option, how could you get your buyer in for their first service? Let’s look at some ways to get them back and keep […]
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