Friday, January 22, 2021
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BDC

How dealers can improve their BDC processes

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With many dealerships bringing back furloughed sales and fixed ops employees, it’s a good time to remind ourselves that fixed operations are important to any dealership. And if you’re leading fixed ops, you’d be the first to say that dealerships should focus more on budget, planning, and personnel to improve consumer traffic and customer experience. […]
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leads

Five best practices in handling online leads

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In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get back to the basics of a timely, thoughtful, and warm response, which will lead to sales. Since we’ve become so addicted to technology and the […]
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web traffic

Tips to turn high-intent web traffic into sales

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Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren’t they turning into sales? This is web traffic that has performed transactional searches and has landed on your site and performed a lead-generating activity, and you don’t […]
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customer

Report shows that 86% of brands aren’t benefiting by tracking...

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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marketing

Benefits of effective seasonal fixed ops marketing

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For dealerships, January through March new and used car sales are usually at the lowest levels of the year – pandemic shutdowns notwithstanding. This year poses an even bigger problem with layoffs of critical members in the service and parts area. These are challenging times. And as in any other year, many OEMs and automotive […]
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retention

How F&I can play a part in increasing customer retention

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“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts, and sales all rely on repeat customers and keeping the customers from ‘cradle to grave’ as they say. In a perfect world, you […]
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automation

Why automation is a crucial tool in today’s auto industry

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In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can you keep up with all the text messages, emails, Facebook messenger chats, phone calls? The […]
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service

Low-budget marketing tips for your service department

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It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is required to keep things fresh, growing, and long-term. The often-attributed quote of Theodore Roosevelt says, “People don’t care about how much you know until they […]
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service

Three-tier approach to long-term service department growth

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A successful long-term service growth strategy is really just about taking care of the customer. In order to grow, you need to retain the customers you do have, get them to spend more money with you, and attract new customers. Think of it like a funnel. At the top of the funnel, your new customers. […]
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Subaru

Subaru Tops J.D. Power Automotive Brand Loyalty Study Again

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For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or purchasing a subsequent vehicle have a loyalty rate of 60.5 percent. That rate narrowly beats out second-place Toyota with a loyalty rate of 60.3 percent […]
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