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objections

What to do with a Customer who wants to “Think About...

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On this week's edition of On the Mark, Mark answers a question from Marshall White of Keith White Ford Lincoln having to do with...
subject lines

Subject Lines that Sell Cars

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Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should...
customer

Being Able to Understand the Customer

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One area that makes a service department successful is being able to understand the customer. David explains why on today's Service Tip of the...
negotiations

Logic Ideas You Can Use in Negotiations

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As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On...
Elise Kephart

Elise Kephart: Creating the Best Experience for Customers

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Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps...
review

6 Simple Ways To Get Customers To Review Your Business Online

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When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Trustpilot, people are...
newscast

DealerRater: 3 Best Practices for Reviews | 5 Ways to Attract...

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  On today's CBT Newscast for Thursday, May 18, 2017: 3 Best Practices for Online Reviews - Jamie Oldershaw, GM DealerRater In this interview, Jamie Oldershaw, GM...
newscast

Daily Newscast: Increasing your profits while the industry levels off |...

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  In today’s CBT Newscast for Friday March 28, 2017: Increasing your profits while the industry levels off Dave Zoia, Editorial Director for WardsAuto and 30-year auto...

CBT News – November 18, 2015

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On today's show: John Fitzpatrick, President and CEO of Force Marketing, on how to avoid sending mixed messages to customers Are you doing enough...