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objections

What to do with a Customer who wants to “Think...

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On this week’s edition of On the Mark, Mark answers a question from Marshall White of Keith White Ford Lincoln having to do with customer objections.
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subject lines

Subject Lines that Sell Cars

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Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is not familiar to many people, but email is one of the best marketing strategies in the automotive sales industry. In a recent study, 77% of […]
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customer

Being Able to Understand the Customer

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One area that makes a service department successful is being able to understand the customer. David explains why on today’s Service Tip of the Day brought to you by Revolution Parts.  
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negotiations

Logic Ideas You Can Use in Negotiations

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As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week’s edition of On the Mark, Mark gives tips on getting the customer to think logically when negotiating so that both parties feel confident when making the deal.
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Elise Kephart

Elise Kephart: Creating the Best Experience for Customers

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Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps build a healthy relationship between car-buyer and salesperson.
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review

6 Simple Ways To Get Customers To Review Your Business...

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When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Trustpilot, people are sharing their experiences on everything, and what they say has an impact. These days, a Google review can shape your business far more than a Google Ad. According to a Zendesk […]
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newscast

DealerRater: 3 Best Practices for Reviews | 5 Ways to...

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  On today’s CBT Newscast for Thursday, May 18, 2017: 3 Best Practices for Online Reviews – Jamie Oldershaw, GM DealerRater In this interview, Jamie Oldershaw, GM for DealerRater discusses the importance of reviews at your dealership, how to online reviews have replaced word of mouth, DealerRaters reach, how to properly syndicate your DealerRater account and best practices […]
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emotions

Digging deep into customer emotions

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newscast

Daily Newscast: Increasing your profits while the industry levels off...

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  In today’s CBT Newscast for Friday March 28, 2017: Increasing your profits while the industry levels off Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles this year. He spoke to CBT’s Joe Gumm about some of the potential red flags that dealers should be watching out for. […]
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CBT News – November 18, 2015

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On today's show: John Fitzpatrick, President and CEO of Force Marketing, on how to avoid sending mixed messages to customers Are you doing enough...