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customer

Contacting the Customer After the Sale

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 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
service

Must-Do Tasks for Service Advisors in Challenging Times

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Talented help has been in short supply in the automotive dealership fixed operations realm for decades. Key roles such as parts managers, parts clerks,...
used car

Used Car Sales Could Win Out If Customer Fears are Quelled

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J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles...
story

Selling Your Customer’s Story to the Bank

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Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...
moving

Moving Smoothly From Greeting the Customer

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The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...
Customers

Putting Yourself in the Customer’s Shoes

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Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of...
acquisition

Customer Acquisition and Retention

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On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...
contract

Addressing the Customer’s Repair Contract Concerns

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 On today's Tip of the Day, Becky Chernek talks about creating a roadmap for yourself so that you can easily respond to customers when...
customer

The Most Profitable Business Strategy Is Your Current Customer Base!

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Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building...
defensive

How to Help a Defensive Customer

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On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so...