TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


customer

customer

Report shows that 86% of brands aren’t benefiting by tracking CX

- October 1, 2020
According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands...
Sales & Marketing Auto News
marketing

Benefits of effective seasonal fixed ops marketing

- September 28, 2020
For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This year poses an even bigger problem...
Fixed-Ops Auto News
retention

How F&I can play a part in increasing customer retention

- September 22, 2020
“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts,...
F&I Auto News
automation

Why automation is a crucial tool in today’s auto industry

- September 18, 2020
In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer...
Daily Automotive News Auto News
service

Low-budget marketing tips for your service department

- September 8, 2020
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is...
Sales & Marketing Fixed-Ops
service

Three-tier approach to long-term service department growth

- September 7, 2020
A successful long-term service growth strategy is really just about taking care of the customer. In order to grow, you need to retain the customers you do have, get them...
Fixed-Ops Auto News
Subaru

Subaru Tops J.D. Power Automotive Brand Loyalty Study Again

- July 17, 2020
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
Sales & Marketing Auto News
retail

Modernizing Your Retail Experience

- July 17, 2020
 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation. VIDEO...
Shows
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

- July 9, 2020
When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t matter what it is — a vehicle,...
Management & Leadership Auto News
road to the sale

Road to the Sale: Selling in the Age of COVID

- June 1, 2020
Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs (David began as a kid at...
Sales & Marketing Auto News

Latest Articles

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CBT News
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