About: Mark Rikess

Mark Rikess

Mark is a highly regarded expert on progressive retail practices, providing management-consultant services to dealers, suppliers and manufacturers. As a second-generation auto dealer, he began with an early focus on performance improvement and implementation of results-management processes in the dealership operating environment. He founded TRG in 1989 and has consulted with more than 150 dealerships.

12 Tactics for Recruiting Young Salespeople

Mark Rikess - May 10, 2017

Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. Easily the biggest challenge I hear from dealers is they...

Management & Leadership Auto News

Why people Dislike Car Buying, and What to do About it

Mark Rikess - April 5, 2017

Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model. Companies today need to remove friction, not add to it,...

Sales & Marketing Auto News

Sales Consultant Recruiting Made Easy

Mark Rikess - April 1, 2015

Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily the biggest challenge I hear from...

Sales & Marketing Management & Leadership

Is a Digital Storefront Right for Your Dealership?

Mark Rikess - February 1, 2015

Creating a digital storefront could give you the competitive edge you need in today’s market. BY MARK RIKESS AutoNation recently announced the creation of its first digital storefront – which allows...

Sales & Marketing Management & Leadership

About: Mark Rikess

Mark Rikess

12 Tactics for Recruiting Young Salespeople

Why people Dislike Car Buying, and What to do About it

Sales Consultant Recruiting Made Easy

Is a Digital Storefront Right for Your Dealership?

Latest Articles

FTC’s pricing crackdown: 3 months since 97 warning letters shook the industry

Group 1 Automotive announces promotion of Bob Andersen to vice president, corporate development and pre-owned operations

America’s salvage yards are burning. Drivers are the ones paying the price

May inventory holds steady at 2.89M, Used-car prices top $30K, Japanese automakers face $40B tariff hit

May inventory holds at 2.89M as robust retail sales tighten market conditions

CarGurus finds used car prices top $30k, new vehicle demand turns positive

Japanese automakers face near $40B hit from U.S. tariffs and EV policy shifts

Trust gap continues to slow autonomous vehicle adoption, JD Power finds

What GM’s autonomous vehicle strategy could mean for dealers

The operational bottleneck most don’t measure