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emotion

Think-Feel Connections

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  Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer...
Justin Sprague

How tools & products should be working for your dealership

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Justin Sprague: Vice President of Product Development with CDK Global

Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp,...

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Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com? Brian shows you how to improve your online reviews in able...
Social Media

Glenn Pasch: Does social media really work?

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Glenn Pasch: Dealers often ask, “Does social media really work?”  See what Glenn thinks.

Cory Mosley: What’s in it for your customers

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Cory explains: when you master why you do what you do and what’s in it for you, you should have no problems mastering what’s...
User Experience

David Lewis: The most important part of the sales process is...

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David Lewis: The most important part of the sales process is the customer picking out the right vehicle.  So, David suggest doing this before...

Do your amenities retain customers?

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Joe Gumm talks with Jeff Cowan host of Weekly Tune Up

If you don’t have a Facebook review process, it’s time to...

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Brian Pasch : Think your customers are only going to DealerRater, Google and Yelp for your dealership reviews?  Think again.  If you don’t have a...

Solutions to improve your dealership culture

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Jonathan Dawson: Trainer/consultant, founder of Sellchology and co-author of the book Race To The Finish Line.