Home Authors Posts by Lane Mecham

Lane Mecham

2 POSTS 0 COMMENTS
Lane is a Certified Public Accountant who has worked with auto dealerships, parts manufacturers, and other small businesses for over a decade. Lane was the Vice President and Controller of a well-known hunting magazine which also won the “Best New Series” award for their TV show on the Sportsman’s Channel. He has worked in various sales roles all along the way, including advertising sales and managing marketing groups.
turnover

What Does Staff Turnover Actually Cost the Dealership?

If I asked you whether employee turnover was good or bad you would already know that it’s bad.  But there’s a deeper question –...
video

5 Reasons Your Dealership Needs Video Now

If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing,...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
Manheim Expressvideo

Vehicle Listings Taking Too Long? Save Time and Money with this Solution From Manheim...

On today’s show, we're pleased to welcome Manheim Express Concierge Specialist Chenita Willis, to discuss how dealers can use this mobile app to its...
media

Why is Local Media Advertising so Important?

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
GAP insurance

How to Sell GAP Insurance with Less Pressure and More Trust

There may not be a much more maligned F&I product to sell than GAP insurance. It’s the one product that buyers seem to understand...
stress

Five Things Your Dealership Can Offer to Decrease Stress-Related Turnover

For most workers today, job-related stress is having a significant impact on how they work, and if they stay at their jobs. The American...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...

August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget: Erin, thanks for...

Getting More Information with the Live Call Handoff

On this week's episode of Kain & Co., David Kain talks about how to incorporate the live call handoff in your process in order...