Home Authors Posts by Lane Mecham

Lane Mecham

7 POSTS 0 COMMENTS
Lane is a Certified Public Accountant who has worked with auto dealerships, parts manufacturers, and other small businesses for over a decade. Lane was the Vice President and Controller of a well-known hunting magazine which also won the “Best New Series” award for their TV show on the Sportsman’s Channel. He has worked in various sales roles all along the way, including advertising sales and managing marketing groups.
coach

Anybody Can Coach Customer Service if They Have the Right Approach

In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you...
salespeople

5 Qualities That are Found in High-Performing Salespeople

What are the traits of highly successful salespeople?  It just seems to come naturally to some people – what is it about them you...

Vanity Metrics: The Snake Oil of Marketing

Some time ago we partnered with a production company to start a new show on TV which promised to boom the business.  We hired...
angry customers

The A.R.T. of Dealing with Angry Customers

I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone...
financial

The 3 Financial Tools Every Dealership Needs

Operating a dealership is fraught with challenges and obstacles that are completely out of your control.  Because of that, it’s important to control those...
turnover

What Does Staff Turnover Actually Cost the Dealership?

If I asked you whether employee turnover was good or bad you would already know that it’s bad.  But there’s a deeper question –...
video

5 Reasons Your Dealership Needs Video Now

If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing,...
technician

Dealing with the Technician Drought

There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
service drive

3 Tips to Sell More Cars Through the Service Drive

Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are...
Lisa Copelandvideo

Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...

How to Deal With a Best Price Shopper

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...