Glenn Pasch
The Power of Feedback
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...
You’ve Been Promoted. Now What?
CONGRATS, you’ve been promoted. Now what? Glenn Pasch says there are two things you should do before anything else. VIDEO TRANSCRIPT: Congratulations, you've now been promoted...
Great Customer Experience Means Consistent Customer Service
I am Yankees fan and have been my whole life. Not just for these new “Judge & Stanton” years or even the “Jeter” years,...
What’s Bogging Down Your Sales Process?
Most customers probably aren't ready to complete their car buying journey online, but they are trying to save time. On today's Tip of the...
Preparing Your Salespeople to Communicate Virtually
On today's Tip of the Day, Glenn Pasch talks about the "virtual showroom" and how you should be preparing your salespeople and/or your BDC...
The True Cost of Education For Your Team
In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
Is The Automotive Industry Forgetting How To Connect?
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...
Attracting and Retaining Good Employees
Employee turnover costs your dealership a lot in terms of production and lost revenue. Want to improve by attracting the top employees? Glenn has...
Effectively Using Digital Retailing Tools
On today's Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers...
Getting Rid of Friction in the Dealership
Whether it's between two team members or a team member and a customer, friction is never a good look for your dealership. Glenn Pasch...
Building A Vibrant Service Department
Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...
Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
A Look at Changes Coming to F&I in 2020
A new decade is here and with it, a lot of speculation on what the state of the auto industry will look like in...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
Pinpointing Why the Customer Is Saying No
On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...
