Glenn Pasch
Struggles of a Marketing Manager
“What is the role of a marketing manager?”
This question came up at a recent training event for 20 newer marketing managers. Their experience ranged...
Why You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to...
Why Did it Take a Pandemic for Dealers to Embrace Digital Retailing?
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He...
Promoted to Management? 2 Tips to Run Your Dealership Team
Congratulations, you have now been promoted to run a team. So either you have been brought in from the outside or from the inside...
What Is the Role of a Marketing Manager?
On today's Tip of the Day, Glenn Pasch explains what a marketing manager does to help your dealership.
How To Use Patience to Benefit Your Process
Patience is a virtue, but what about in auto retail when cranking out cars every 30 days is a necessity? Glenn explains how to...
You’ve Been Promoted. Now What?
CONGRATS, you’ve been promoted. Now what? Glenn Pasch says there are two things you should do before anything else.
VIDEO TRANSCRIPT:
Congratulations, you've now been promoted...
Requirements vs. Requests
What is the difference between a requirement and request when it comes to your dealership management? Glenn explains in this Tip of the Day.
VIDEO...
Confused About Vendor Speak?
Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions....
The Power of Feedback
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...
Tips to Use Online Auctions to Find Used Car Inventory
Car dealers are in a race against time.
The mission: Find the best used car inventory, at the best prices, before the competition does.
The challenge:...
Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology
Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating...
How Dealers Can Acquire Used-Car Inventory Quickly and Efficiently – Nick Patterson and Ryan...
With the inventory challenges facing the new car market, many dealers are putting their energy into bolstering their used-car departments. That means finding new...
The 3 Questions Every Customer Wants Answered Before Saying “Yes”
When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
Use New Car Tech to Sell Vehicles and Sell the Savings
A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is...
What Do Dealerships and Bank Conversions Have to Do With TikTok?
Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....
Why Dealers Should Concentrate on Experience, Not Price
On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....
Creating a Frictionless Online Car Buying Experience
There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...
Making the Commitment to Provide a Top-Tier Customer Experience
On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...
