Glenn Pasch
Struggles of a Marketing Manager
“What is the role of a marketing manager?” This question came up at a recent training event for 20 newer marketing managers. Their experience ranged from just being hired to being in the position for multiple years. Even the veterans…
Why You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between purchases, many industries have created a structure or system to…
Why Did it Take a Pandemic for Dealers to Embrace Digital Retailing?
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation with the quarantines or stay-at-home orders in some states many…
Promoted to Management? 2 Tips to Run Your Dealership Team
Congratulations, you have now been promoted to run a team. So either you have been brought in from the outside or from the inside to run the team that you are a part of. You’re excited and you’re ready…
What Is the Role of a Marketing Manager?
On today's Tip of the Day, Glenn Pasch explains what a marketing manager does to help your dealership.
How To Use Patience to Benefit Your Process
Patience is a virtue, but what about in auto retail when cranking out cars every 30 days is a necessity? Glenn explains how to use patience to benefit your process. VIDEO TRANSCRIPT: Patience. I know in automotive industry and…
You’ve Been Promoted. Now What?
CONGRATS, you’ve been promoted. Now what? Glenn Pasch says there are two things you should do before anything else. VIDEO TRANSCRIPT: Congratulations, you've now been promoted to run a team. So either you've been brought in from the outside…
Requirements vs. Requests
What is the difference between a requirement and request when it comes to your dealership management? Glenn explains in this Tip of the Day. VIDEO TRANSCRIPT: Glenn Pasch: I was at a conference recently with my good friend, Mark…
Confused About Vendor Speak?
Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions. VIDEO TRANSCRIPT: Hi, Glenn Pasch here with your CBT marketing tip of the day.…
The Power of Feedback
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back with the doctor to review results. Then you notice a…
Dealerships team up with charitable organizations
Charities have been especially hard-hit by COVID-19. Many previous donors might be in financial straits themselves, and limits on gatherings and events further challenge fundraising efforts. At the same time, needs have grown, with more people than ever relying on…
Cox Automotive chief economist Jonathan Smoke breaks down current auto industry data
Data and trends in retail automotive can often fluctuate depending on who you ask so to help us sort through the latest information is Jonathan Smoke, Chief Economist for Cox Automotive. We’ll be discussing the latest data and what dealers…
How to ensure your dealership’s customer experience and buying journey sync up – Andrew...
As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation? What can you do to stay ahead of the curve and continue to provide a high…
Ford set to begin production of the all-electric F-150
The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…
SEC probing Nikola, shares fall again
Phoenix-based Nikola Corp. is the latest company to be in the SEC’s hot seat after short-seller Hindenburg Research accused it of being engaged in “intricate fraud” by over-exaggerating the capabilities of the electric trucks the company is building. The DOJ…
Auto ventures capitalize on stock market strength to push through acquisitions...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
The role diversity plays in your dealership’s customer communications
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…
Conducting customer interviews online to discuss F&I options
It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…
Auto investors make bold moves with this week’s tech company deals
Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…
