TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Customer Experience

customer

With Today’s Informed Customer, Do You Still Have Game?

- January 6, 2020
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have probably noticed how the players protect...
Sales & Marketing Auto News
invoice

What to do When Customers Want to Buy for Invoice Price

- January 3, 2020
On this week's episode of On the Mark, Mark Tewart, author and President of Tewart Management Group, talks about what to do when a customer wants to buy for invoice,...
Shows
customer service

Great Customer Experience Means Consistent Customer Service

- January 2, 2020
I am Yankees fan and have been my whole life. Not just for these new “Judge & Stanton” years or even the “Jeter” years, but through the 70s and the...
Sales & Marketing Auto News
sales process

Gain Control of the Sales Process

- January 1, 2020
The sales industry hadn’t innovated for decades before I created what’s called Information Assisted Selling. It’s trademarked and a codified way of selling—the ultimate way to create common ground. I...
Sales & Marketing Articles
facilitator

Best of 2019: How Sellers Auto Group Increased Sales With the Help of a Facilitator – Sam Slaughter, Owner

- December 30, 2019
Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our next guest has taken a slightly...
Sales & Marketing Fixed-Ops
drive

Talking During the Demonstration Drive

- December 27, 2019
Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...
Sales & Marketing Articles
language

It’s Time to Amp Up Our Language

- December 19, 2019
Old sales language doesn't work on today's hyper-informed customers like it used to. On today's episode of Kain & Co., David Kain talks about updating your vocabulary and scripting when...
Shows
sales process

What’s Bogging Down Your Sales Process?

- December 19, 2019
Most customers probably aren't ready to complete their car buying journey online, but they are trying to save time. On today's Tip of the Day, Glenn Pasch asks you to...
Tips & Training
walk around

What to Say When Customers Say, “We Just Want to Walk Around by Ourselves”

- December 17, 2019
On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve the customer experience. David also tells...
Tips & Training
David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

- December 17, 2019
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new...
Sales & Marketing Auto News

Latest Articles

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
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Pricing transparency raises OEM website satisfaction, JD Power finds


CBT News
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