Things like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of the Day, Becky Chernek discusses the...
Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means to an end. In the end,...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations and building brand loyalty.
VIDEO TRANSCRIPT:
Becky Chernek:...
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have probably noticed how the players protect...
On this week's episode of On the Mark, Mark Tewart, author and President of Tewart Management Group, talks about what to do when a customer wants to buy for invoice,...
The sales industry hadn’t innovated for decades before I created what’s called Information Assisted Selling. It’s trademarked and a codified way of selling—the ultimate way to create common ground. I...
Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our next guest has taken a slightly...
Put the Customer in the Driver’s Seat and Listen
Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...
Old sales language doesn't work on today's hyper-informed customers like it used to. On today's episode of Kain & Co., David Kain talks about updating your vocabulary and scripting when...