Being a Mirror Image of the Customer
On this week's episode of On the Mark, Mark Tewart discusses the idea of being a mirror image of the customer. Mirroring things such as their vocal tone or body...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
How to Turn Recalls Into Positive Customer Experiences
Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving their vehicle with the dealership. At...
Why You Need to Master the Phone-Up
On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why...
Phone Calls: The Good, the Bad, and the Exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking.
Amid the challenges and chaos of a modern dealership, one thing remains certain: the best opportunity for you...
Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort
Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and other client-facing elements can improve with...
Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
Five Essential Customer Experience Metrics That Will Help You Retain Buyers at Your Dealership
How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to only look at sales and revenue....
Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From...
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis, CEO of ClosingBig
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which...
Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland, Cars Her Way
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female...
Latest Articles
