Tag: customer experience
Why Vehicle Price is Actually Your Friend
On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...
New York Times Best-Selling Author Joseph Michelli On Airbnb’s 5 Leadership...
On today's show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling author and customer experience expert. Joseph also has a new...
Customer-Centric Selling
Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...
4 Simple Ways to Personalize the F&I Experience
We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing...
5 Icebreakers That Will Start a Sale Off Right
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
CBT News Week In Review: February 7, 2020
CBT News Week In Review for Friday, February 7th, 2020:
Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan
In the automotive industry, positive consumer...
What Customers Actually Want in the Waiting Room
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
Creating a Comfortable Environment for Your Customer
On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.
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CBT Automotive Newscast for February 6, 2020
Today on CBTNews.com - Thursday, February 6th, 2020:
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, "The Cult...
What’s in it for You?
What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your...
