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The Growth of Women Car Buyers: Four Ways to Attract Them

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Women consumers are responsible for 65% of new vehicle purchases and service work done at dealerships, and they are a growing segment of car...
women of color

Four FCA technical business leaders receive awards at Women of Color...

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As of 2017, only 11.5% of science and engineering employees were women of color. Additionally, this group only represented 14.1% of Bachelor degree holders...
WOCAN

How WOCAN is ushering in the next generation of women of...

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Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel...
Dana White

Hyundai CCO Dana White on leadership and mentoring more women in...

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As the former assistant to the Secretary of Defense for Public Affairs, Dana W. White has worked with various leadership teams throughout her career....
women in automotive

Women in Automotive Panel with Dealers Hilary Haron & Liza Borches

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Across the entire industry, there is an evident lack of women in automotive. To engage young women joining the workforce and attract women currently...
Hilary Haron

CA Dealer Hilary Haron on Facing Inventory Concerns and Encouraging Women...

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As one of the earliest hotspots of the COVID-19 outbreak in the U.S., the state of California adopted some of the strictest business regulations...
customer experience

How the Customer Experience is Improved by Women in Automotive

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The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they...
customer experience

How CDK Global is Strengthening Opportunities for Women in the Automotive...

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At NADA 2020 in sunny Las Vegas, host Bridget Fitzpatrick was joined on the CBT Stage by John Hickey and Kathy Gilbert from CDK...
women

Why Aren’t There More Women General Managers?

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After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read...
management

How to Help Women in Retail Advance Into Management

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There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some...