How the Customer Experience is Improved by Women in Automotive

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The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they interact with customers rather than simply selling including Hyundai’s Shopper Assurance Program, FCA’s partnership with J.D. Power to create the Customer First Award for Excellence, and targeted strategies by many others to improve feedback and customer care. For dealerships, improving upon CX may not be as much about strategies as it is about who is part of the plan. According to CDK Global, “research shows women are natural CX leaders.” In many of the critical aspects…

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