Women in Automotive Panel with Dealers Hilary Haron & Liza Borches

women in automotive

Across the entire industry, there is an evident lack of women in automotive. To engage young women joining the workforce and attract women currently working outside of the industry, it will take more than just a job posting. Hilary Haron, owner of Haron Motor Sales and Liza Borches, president and CEO of Carter Myers Automotive joined us to talk about new opportunities for women and how they are helping to grow the female presence in automotive retail.

In this panel, Liza and Hilary discuss how they began their journeys in the automotive industry and where their careers have taken them thus far. They also share what their experiences have been in the industry specifically as women and the biggest obstacles they faced along the way. From their perspectives, we also find out what changes need to be made in order to attract and retain more women dealer principles. 

Liza Borches is a fourth-generation President and CEO at Carter Myers Automotive (CMA) which operates 15 dealerships and 17 franchises across the state of Virginia. Liza is also the recipient of the 2020 Barbara Cox Woman of the Year Award presented by Cox Automotive and a member of the Board Of Directors for the Virginia Auto Dealers Association.

Haron Motor Sales was established in 1945 and represents three franchises: Jaguar, Land Rover, and Volvo. In addition to her job as owner, Hilary Haron is an Automotive News 40 Under 40 Honoree for 2020, and a member of the California New Car Dealers Association’s board of directors since January 2019.

Did you enjoy this panel discussion with Hilary Haron and Liza Borches? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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