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Dealers Turn to CPO Vehicles as High Prices and Interest Rates Push Sales Down – Karl Brauer | 2019 Women’s Car Buying Report | Employ the Power of Positivity

newscastvideo
Today on CBTNews.com - Monday, April 8th, 2019: Dealers Turn to CPO Vehicles as High Prices and Interest Rates Push Sales Down - Karl Brauer, Autotrader & KBB The first quarter of the fiscal year is officially over, and there are a lot of numbers and...

2019 Women’s Car Buying Report

2019 Women's Car Buying Report
The 2019 Women's Car Buyer Report from JoinWomenDriver.com and SurveySpark shows the growing influence women are having on car buying. Over the years, women have become a more powerful and influential segment of the car buying community. Research shows that women influence 70 to 80...

Happy International Women’s Day From CBT News

International Women's Dayvideo
Today is International Women's Day 2019, a day where we celebrate women and gender equality around the world. As many of you are aware, the contingent of women in automotive is a small but growing segment. We at CBT want to take a moment to...

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal | How to Help Women in Retail Advance Into Management | A Constructive Approach to Missed Sales Goals

newscastvideo
Today on CBTNews.com - Thursday, March 7th, 2019: The Latest Digital Marketing Trends in Retail Automotive - Mark Sokal, CEO of SOKAL On today’s show, we welcome Mark Sokal, CEO of SOKAL, a powerful marketing agency with over 100 employees and well over 350 clients around...

How to Help Women in Retail Advance Into Management

management
There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some huge shifts in the gender gap, such as the rising prominence of women in occupations such as bank tellers and...

Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales – Karl Brauer | Leading Women In Automotive In 2019 | Hyundai’s 5-year, 40 Billion Dollar Plan

newscastvideo
Today on CBTNews.com - Wednesday, March 6th, 2019:  Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales - Karl Brauer, Autotrader & KBB Top auto industry analysts have cited rising interest rates, import tariff costs, and cold weather as some of the reasons...

Leading Women In Automotive In 2019

automotive
With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with women in leadership roles. Though we are nowhere near where we should be, the industry is slowly modernizing their management...

How Subscription Services Can Create More Predictable Revenue Streams | Women’s Voices are Going to Get Louder – Are You Listening? | Creating Post-Purchase Surveys That Yield Useful Results

newscastvideo
Today on CBTNews.com - Thursday, January 24th, 2019: How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership - Vince Zappa, Clutch Technologies The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative...

Women’s Voices are Going to Get Louder in 2019 – Are You Listening?

diversity
I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with women and in the diverse markets your serve? In 2018 women marched, they advocated for...

Looking to Recruit More Women in F&I? Good Idea…

F&I
In many of the dealerships I worked in years ago, there simply were not many female F&I managers. I was the rare exception at two dealer groups and had been hired not for prior car business experience but rather for two primary reasons: I...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
voicemails

Five Ways to Optimize Voicemails and Convert Leads for your Dealership

Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the...
ride-sharevideo

How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

 CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...