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Generate More Fixed Ops Revenue Using John Fairchild’s 5 Step TO Strategy | 3 Women Now Hold Top Leadership Positions at GNYADA | Keeping Up Appearances: The Importance of...

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 Today on CBTNews.com - Tuesday, July 30th, 2019: Generate More Fixed Ops Revenue Using John Fairchild's 5 Step TO Strategy If you're a salesperson working in the dealership today, chances are your manager wouldn't let a customer walk away from a deal without getting a TO....

3 Women Now Hold Top Leadership Positions at GNYADA

automotive industry
There’s no doubt that men have always played a more prominent role in the automotive industry than women, but that has slowly been changing over the past few years. Corporations in various industries, including the automotive industry, have begun finding ways to help women...

Dealers Turn to CPO Vehicles as High Prices and Interest Rates Push Sales Down – Karl Brauer | 2019 Women’s Car Buying Report | Employ the Power of Positivity

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Today on CBTNews.com - Monday, April 8th, 2019: Dealers Turn to CPO Vehicles as High Prices and Interest Rates Push Sales Down - Karl Brauer, Autotrader & KBB The first quarter of the fiscal year is officially over, and there are a lot of numbers and...

2019 Women’s Car Buying Report

2019 Women's Car Buying Report
The 2019 Women's Car Buyer Report from JoinWomenDriver.com and SurveySpark shows the growing influence women are having on car buying. Over the years, women have become a more powerful and influential segment of the car buying community. Research shows that women influence 70 to 80...

Happy International Women’s Day From CBT News

International Women's Dayvideo
Today is International Women's Day 2019, a day where we celebrate women and gender equality around the world. As many of you are aware, the contingent of women in automotive is a small but growing segment. We at CBT want to take a moment to...

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal | How to Help Women in Retail Advance Into Management | A Constructive Approach to Missed Sales Goals

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Today on CBTNews.com - Thursday, March 7th, 2019: The Latest Digital Marketing Trends in Retail Automotive - Mark Sokal, CEO of SOKAL On today’s show, we welcome Mark Sokal, CEO of SOKAL, a powerful marketing agency with over 100 employees and well over 350 clients around...

How to Help Women in Retail Advance Into Management

management
There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some huge shifts in the gender gap, such as the rising prominence of women in occupations such as bank tellers and...

Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales – Karl Brauer | Leading Women In Automotive In 2019 | Hyundai’s 5-year, 40 Billion Dollar Plan

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Today on CBTNews.com - Wednesday, March 6th, 2019:  Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales - Karl Brauer, Autotrader & KBB Top auto industry analysts have cited rising interest rates, import tariff costs, and cold weather as some of the reasons...

Leading Women In Automotive In 2019

automotive
With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with women in leadership roles. Though we are nowhere near where we should be, the industry is slowly modernizing their management...

How Subscription Services Can Create More Predictable Revenue Streams | Women’s Voices are Going to Get Louder – Are You Listening? | Creating Post-Purchase Surveys That Yield Useful Results

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Today on CBTNews.com - Thursday, January 24th, 2019: How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership - Vince Zappa, Clutch Technologies The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative...
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The Importance of Building Your Dealership’s Website with the User Experience in Mind –...

According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
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How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...