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Why the automotive industry needs more women leaders — Vanessa Delegas...
Welcome to another episode of Women Driving the Industry, a show where leaders from across the automotive landscape discuss their professional experiences and shed...
How to fight the ‘boy’s club’ mentality in the automotive sector...
Thanks to efforts from across the car industry, there are an increasing number of women in automotive roles, adding fresh prespectives to the business...
Women owners of electric vehicles: tapping into a growing market
As electric vehicles (EVs) continue to gain popularity, it is crucial for automotive retail businesses to understand and cater to diverse consumer segments. In...
Female car buyers: Why dealers shouldn’t underestimate women — Lena Bourgeois...
Women make up one of the largest car buyer demographics in the U.S., but many dealers are still relying on outdated practices or old-school...
Women in automotive: has gender equality improved? — The Dream Team...
Five female finance directors of Courtesy Automotive Group, also known as "the Dream team," are breaking traditional gender equality barriers and contributing to their...
Marketing vs advertising to women car buyers and owners
Women are significant vehicle owners and drivers in North America, and their participation in the automotive market has been steadily increasing over the years....
‘The days of the boys club are over’ — How the...
We frequently ponder what we can do about the frequent exclusion, hostility, or mistreatment of women in the retail automobile industry. As we've previously...
Representation and visibility are key to attract more women to the...
62% of all new cars sold in the U.S. are bought by women, and they influence more than 85% of all car purchases, according...
New TechForce survey reveals enormous need for women auto technicians
While chip shortages are the current supply chain issue plaguing the automotive industry, another even more dire problem is arising. According to the TechForce...
Dealer principal Wanda Cronic Howell’s advice to other women: ‘Believe in...
This Women’s History Month we’re taking a closer look at the triumphs, plights, and current issues facing many women in retail automotive; from service...