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Happy International Women’s Day From CBT News

International Women's Dayvideo
Today is International Women's Day 2019, a day where we celebrate women and gender equality around the world. As many of you are aware, the contingent of women in automotive is a small but growing segment. We at CBT want to take a moment to...

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal | How to Help Women in Retail Advance Into Management | A Constructive Approach to Missed Sales Goals

newscastvideo
Today on CBTNews.com - Thursday, March 7th, 2019: The Latest Digital Marketing Trends in Retail Automotive - Mark Sokal, CEO of SOKAL On today’s show, we welcome Mark Sokal, CEO of SOKAL, a powerful marketing agency with over 100 employees and well over 350 clients around...

How to Help Women in Retail Advance Into Management

management
There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some huge shifts in the gender gap, such as the rising prominence of women in occupations such as bank tellers and...

Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales – Karl Brauer | Leading Women In Automotive In 2019 | Hyundai’s 5-year, 40 Billion Dollar Plan

newscastvideo
Today on CBTNews.com - Wednesday, March 6th, 2019:  Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales - Karl Brauer, Autotrader & KBB Top auto industry analysts have cited rising interest rates, import tariff costs, and cold weather as some of the reasons...

Leading Women In Automotive In 2019

automotive
With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with women in leadership roles. Though we are nowhere near where we should be, the industry is slowly modernizing their management...

How Subscription Services Can Create More Predictable Revenue Streams | Women’s Voices are Going to Get Louder – Are You Listening? | Creating Post-Purchase Surveys That Yield Useful Results

newscastvideo
Today on CBTNews.com - Thursday, January 24th, 2019: How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership - Vince Zappa, Clutch Technologies The buzz surrounding car subscription services in 2018 has continued full speed ahead into 2019. With more millennials looking for alternative...

Women’s Voices are Going to Get Louder in 2019 – Are You Listening?

diversity
I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with women and in the diverse markets your serve? In 2018 women marched, they advocated for...

Looking to Recruit More Women in F&I? Good Idea…

F&I
In many of the dealerships I worked in years ago, there simply were not many female F&I managers. I was the rare exception at two dealer groups and had been hired not for prior car business experience but rather for two primary reasons: I...

Wake-Up Call: These Women Want Cars – and Have Money!

boomer women
Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to 55-to-64 in 2011, and, as of this year, 50 percent of the U.S. population...

International Women’s Day is March 8th: How Women are changing the Auto Industry

women
With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the automotive industry stands regarding women in the workforce. At a time when women are inching closer to fifty-fifty representation in...
Marketingvideo

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your Dealership Should Pay...

  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the...
newscastvideo

Shawn Hays on Personal Branding, Increasing Closing Percentages, Setting Goals and Managing Salespeople

On today’s show, we welcome back Your Car Guy Shawn Hays, co-founder of Sales Hustler and sales manager at Dan Cummins Chevrolet and Buick...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
time management

Manage Your Dealership and Your Time

You invest many resources in your dealership. Out of those, perhaps the most valuable is time. For this reason, time management is critical for...
uniquevideo

How to Create a Truly Unique Selling Experience at Your Dealership – Paul Potratz,...

Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell...

Are You the Reason for Your Dealership’s Lackluster Performance?

  On this week's episode of F&I Today, Becky Chernek asks you if the fish rots from the head down. In other words, are you the...

Methods for Managing Stress

 David Lewis gives you advice on how to manage stress in your personal life as well as in the workplace on today's episode of...

How to Deal With a Best Price Shopper

Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...