Your #1 source for auto industry news and content


Brian Pasch on what you can expect from the 2021 Automotive Analytics & Attribution Summit

Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS) is where you should be November 14-16th in Palm Beach, Florida. On today’s show, we’re pleased to welcome Brian Pasch, Founder of PCG Companies, and host of CBT’s show, Auto Marketing Now, to discuss how dealers are measuring performance now, and what YOU can expect at AAAS.

It’s no time to rest on your laurels, even if you have record profitability, says Pasch. Dealers need to get a new playbook to be successful for next year. There are interesting differences between dealers and dealer groups. Some have a tight process on when a lead comes in and how they follow that down to a sale. Pasch says good operators look at those sale opportunities to make sure they turn into sales.

This year, Pasch says they plan to tackle five pain points that dealers have. The big breakthrough was that they realize they were sending Google the wrong signals to optimize sales campaigns for new and used cars. At the conference Pasch says, he’s not going to restate the problem but show dealers how to fix their advertising. One of the other big breakthroughs is looking at the website as a living ecosystem with active shoppers.

Related: Everything you need to know about the recent Google Ads updates

Digital retailing is a “thing” but few are transactional, meaning everything is done 100% online says Pasch. He says you’re going to hear dealers say it’s not the technology but the staffing model. They’re also going to be discussing, rentals, acquisitions, and breakthroughs in technology.

To learn more about cutting-edge and innovating automotive marketing strategies, consider attending the upcoming Automotive Analytics & Attribution Summit this November. Click here to read the details.

Did you enjoy this interview with Brian Pasch? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners