Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS) is where you should be November 14-16th in Palm Beach, Florida. On today’s show, we’re pleased to welcome Brian Pasch, Founder of PCG Companies, and host of CBT’s show, Auto Marketing Now, to discuss how dealers are measuring performance now, and what YOU can expect at AAAS.
This year, Pasch says they plan to tackle five pain points that dealers have. The big breakthrough was that they realize they were sending Google the wrong signals to optimize sales campaigns for new and used cars. At the conference Pasch says, he’s not going to restate the problem but show dealers how to fix their advertising. One of the other big breakthroughs is looking at the website as a living ecosystem with active shoppers.
Related: Everything you need to know about the recent Google Ads updates |
Digital retailing is a “thing” but few are transactional, meaning everything is done 100% online says Pasch. He says you’re going to hear dealers say it’s not the technology but the staffing model. They’re also going to be discussing, rentals, acquisitions, and breakthroughs in technology.
To learn more about cutting-edge and innovating automotive marketing strategies, consider attending the upcoming Automotive Analytics & Attribution Summit this November. Click here to read the details.
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