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How dealers can drive more customers to their inventory with Google...

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Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group...
vehicle ads

Google introduces vehicle ads to help consumers find cars nearby

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There is no doubt that the vast majority of today’s car buyers utilize the Internet when looking for a new vehicle, which may include initial searches and/or follow-up research on specific cars. Online car buying has ramped up significantly since the beginning of the pandemic, with Haig Partners reporting last year that almost 30% of […]
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content

What the Google broad core update means for your car...

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At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality content for their search queries. So, how is that affecting your dealership websites? Google’s broad core update is most likely going to drop your rankings, so you’ll need to consider a […]
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dealer

Why optimizing Google My Business can lead to high quality...

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer’s number one source of high-quality traffic, Google My Business. Google My Business for dealers generates over half of the leads that visit your dealership. No other channel generates more phone calls or leads for the […]
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reviews

Are high prices prompting bad customer reviews?

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If you speak with a local Southern California Audi salesperson, he’ll tell you that the cars they have are selling at list price. And that would be okay to most consumers if the manufacturer passed out dealer cash, incentive financing, or lease discounts. But the truth is that there are no discounts, and, to consumers, […]
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Gole

How to improve your car dealership’s online retailing strategy –...

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Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle purchase process through your mobile device. On today’s show, we’re pleased to welcome back Lissette Gole who is the Head of Automotive Retail at Google. Her nearly 20-year career has been […]
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Brian Pasch

Brian Pasch on what you can expect from the 2021 Automotive...

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Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital...

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On today’s show, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, who discusses the revised Google’s Dealer Guidebook. We’re also joined by Brian […]
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dealer

How to analyze the effectiveness of your car dealership’s Google...

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On the latest episode of Auto Marketing Now, host Brian Pasch discusses the groundbreaking research on Google SEM for the automotive industry. Car dealers have been using Google ads for over 20 years. There’s been a massive increase year over year in how car dealers are investing to advertise their dealership online. Pasch says this research […]
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position zero

Why and how to pursue position zero on Google

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SERP position zero is the new target bullseye. Yes, of course, it’s fair to ask, “Wait, you mean being number 1 on SERP isn’t the best?” No, not anymore. Now it’s about being zero, which fits, given the wacky world we all live in these days. To be accurate, SERP (search engine result page) number […]
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