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Tag: #AAAS2021

Why PCG Companies is partnering with Car Wars to measure call...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account Manager at Car Wars. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s […]
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Leveraging data for smarter communication between dealerships and customers – Atul...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment, Jim and Atul discuss data management, real-time customer engagement, and marketing automation. Stay tuned for more coverage of AAAS2021 to hear more about the latest […]
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A2Z Sync’s Chip Perry explains the power of a one-person sales...

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Last week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this segment, Jim sits down with Chip Perry, President and CEO of A2Z Sync, to discuss how car dealers can simplify the sales process, and […]
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What is Open Dialog Advertising and how does it connect consumers...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA) platform called AskOtto, that focuses on continuous engagement marketing. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern […]
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Why consistency is key to creating the best online car-buying experience...

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Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from...

OfferLogix’s Aaron Bickart on the vital importance of providing a seamless...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors to provide penny-perfect payments to their dealers. In this segment, Jim and Aaron discuss some of the current disconnects in the online car buying journey, […]
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CarNow partners with F&I leader J.D. Power to further improve digital...

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At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry’s top professionals. In this segment, Jim sits down with the Co-founder and SVP, Sales at CarNow, Tim Cox, and Michael Seeman SVP, OEM Relations, also […]
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Outsell’s Gary Marcotte on leveraging data to improve the customer lifecycle...

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Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this segment, Jim sits down with Gary Marcotte, Senior Vice President of customer engagement innovation at Outsell. The pair discuss Marcotte’s presentation which heavily […]
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Brian Pasch

Brian Pasch on what you can expect from the 2021 Automotive...

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Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...
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Everything you need to know about the recent Google Ads updates

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On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released last month. Recently, BPE Brian Pasch Enterprises released the industry breakthrough report: Exposing the Outcomes of Google SEM Campaigns. Pasch found that even though sales were funding these campaigns, most of […]
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