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Google Analytics 4

Is your auto dealership prepared for the transition to Google Analytics...

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As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your...
Automotive Standards Council

Automotive Standards Council sets new benchmarks for upcoming GA4 transition

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework...
Automotive Standards Council

Should car dealers create a separate brand for used vehicle business?

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer...
Automotive Standards Council

How car dealers can modernize their inventory management tools and strategies

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Yago...
Automotive Standards Council

How to effectively prepare your website for emerging EV retailing

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy...

Brian Pasch talks about his open letter to Ford CEO Jim...

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While speaking at the 2022 Alliance Bernstein Strategic Decisions Conference, Ford CEO Jim Farley made bold comments about operational restructuring that could have serious...
DMSC

Brian Pasch shares valuable takeaways from the annual DMSC

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Each year dealers across the country flock to Napa Valley, California, for The Digital Marketing Strategies Conference or DMSC, and this year was no different. Today...
Automotive Standards Council

Google Analytics 4 is coming—It’s time to update your website

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new Google...
Automotive Standards Council

Gubagoo CEO Brad Title on how to enrich the modern retailing...

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Brad...
Automotive Standards Council

Meet Joe Gillespie, winner of this year’s AWA Vanguard Award

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is...