Tag: Brian Pasch
Why marketing automation and a customer data platform (CDP) are the...
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...
Playing the long-game with CDPs and unified data — Aaron Baldwin...
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...
Battling fragmentation and unifying data with a CDP — Brian Pasch...
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...
Brian Pasch shares the best auto marketing strategies for modern car...
Customers may now browse your inventory and shop online with greater ease than ever before, so, it's critical to keep them engaged in your...
Is your auto dealership prepared for the transition to Google Analytics...
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your...
Automotive Standards Council sets new benchmarks for upcoming GA4 transition
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework...
Should car dealers create a separate brand for used vehicle business?
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer...
How car dealers can modernize their inventory management tools and strategies
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Yago...
How to effectively prepare your website for emerging EV retailing
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy...
Brian Pasch talks about his open letter to Ford CEO Jim...
While speaking at the 2022 Alliance Bernstein Strategic Decisions Conference, Ford CEO Jim Farley made bold comments about operational restructuring that could have serious...
