TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


Brian Pasch

Brian Pasch, CEO and founder of PCG Companies and automotive marketing trainer, joins Jim Fitzpatrick at the 2023 Digital Dealer conference.

Key tips for dealers that elevate the customer experience — Brian Pasch

- October 26, 2023
Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive marketing and attribution books. Today, Pasch...
Event Coverage

Why marketing automation and a customer data platform (CDP) are the perfect pair

- April 20, 2023
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...
Daily Newscast

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

- April 13, 2023
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with their associated strengths and weaknesses. For...
Publishing Partners

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

- March 23, 2023
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...
Daily Newscast
Brian Pasch discusses auto marketing trends in 2023

Brian Pasch shares the best auto marketing strategies for modern car buyers

- January 26, 2023
Customers may now browse your inventory and shop online with greater ease than ever before, so, it's critical to keep them engaged in your marketing. Brian Pasch, founder of PCG Companies and...
Sales & Marketing Inside Automotive
Google Analytics 4

Is your auto dealership prepared for the transition to Google Analytics 4?

- September 14, 2022
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your auto dealership is still set up...
Sales & Marketing CBT Now
Automotive Standards Council

Automotive Standards Council sets new benchmarks for upcoming GA4 transition

- August 31, 2022
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework for Google Analytics 4 and how...
Headlines
Automotive Standards Council

Should car dealers create a separate brand for used vehicle business?

- July 13, 2022
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer network to adapt to changes in...
Headlines
Automotive Standards Council

How car dealers can modernize their inventory management tools and strategies

- July 6, 2022
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Yago Paramo, DEP West Partner at Dealer...
Headlines
Automotive Standards Council

How to effectively prepare your website for emerging EV retailing

- June 22, 2022
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy and digital processes to handle electric...
Headlines

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CBT News
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