Sunday, April 11, 2021
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ROI

A guide to understanding the ROI of your phone calls

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Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point...
service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt new technologies before the other dealers in the area, customers and profit will be lost. As the automotive industry continues to change with higher customer expectations, margin compression and increased competition, […]
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cybersecurity

The dangers of cybersecurity and fraud in 2021: What your...

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There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing documents, and a potential rise in customer satisfaction due to the convenience. Nevertheless, there is an enormous threat that you may already have experience with: cybersecurity and fraud. Cybersecurity company, Purplesec, […]
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creating websites

4 modern dealership challenges and how to successfully pivot

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Dealership operations are becoming increasingly complex, and the global pandemic has only accelerated that further. The rapid changes in market conditions are driven by several factors: Evolving buyer preferences. According to a recent NADA survey about the future of auto retailing post-COVID, 82 percent of dealers said the digital sales process is here to stay. […]
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General Motors

General Motors pledges to be electric only by 2035, carbon...

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On Thursday, General Motors announced their pledge to become a carbon neutral company across their global operations by the year 2040. To that end, the North American carmaker also plans to sell EV-only models by 2035, ditching the oil-dependent gasoline and diesel-powered vehicles that dominate their lineup.  The pledge for carbon neutrality over the next two […]
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tech

New report finds consumers prefer familiar auto options to advanced...

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While more advanced and exciting technology and drivetrain options are set to flood the automotive market in coming years, a new report found that familiarity and affordability are the top drivers for US car shoppers.  The 2021 Global Automotive Consumer Study by Deloitte reveals that consumers are less open to purchasing an alternate-fuel vehicle such as an electric […]
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Badger

Badger pickup eliminated from updated GM and Nikola MOU

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Nikola Corporation has had a volatile 2020 with both ups and downs, but this week’s news has caused Nikola shares to plunge yet again. Just two months after Nikola’s founder, Trevor Milton, stepped down due to fraud allegations, GM has now backed out of its previous agreement to receive an 11 percent equity stake in Nikola and produce […]
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Policaro

Policaro Group on the use of innovation and technology in...

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In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their online retail solution known as Policaro Access, giving customers the option to shop in person […]
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Biden

Joe Biden: “Move to the vehicles of the future”

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The automotive industry has thankfully shown signs of recovery throughout the past few months and will hopefully continue to improve despite the ongoing coronavirus pandemic. This week, presidential nominee Joe Biden held a drive-in rally in Toledo, Ohio, and while a large portion of his 25-minute speech consisted of disparaging the current administration, he took […]
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women of color

Four FCA technical business leaders receive awards at Women of...

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As of 2017, only 11.5% of science and engineering employees were women of color. Additionally, this group only represented 14.1% of Bachelor degree holders in STEM fields. Nevertheless, automakers like FCA and events like Women of Color in Science, Technology, Engineering, and Math (STEM) look to bring more attention to the initiative of propelling more […]
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