TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


advertising

Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising in your area

- January 2, 2024
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or the ads are becoming obvious in...
Sales & Marketing Articles
used car

Tips and tricks to make your used car dealership standout online

- October 9, 2023
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers said that the pandemic accelerated their...
Sales & Marketing Articles
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

- July 23, 2023
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you start advertising your business somewhere, whether...
Sales & Marketing Articles
driving range

Tesla gets $2.2 million fine from South Korea over driving range claims

- January 4, 2023
Tesla has been saddled with a fine totaling 2.85 billion won ($2.2 million), after South Korean regulators accused the automaker of misleading customers over the driving ranges of its vehicles. South...
Articles Headlines

What Lexus and Marvel can teach us about dealership advertising

- December 1, 2022
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
Sales & Marketing Inside Automotive
Ziegler

Auto retail veteran Jim Ziegler discusses where the industry is headed in 2022

- November 15, 2021
Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s evolution. Since that time we’ve seen...
Sales & Marketing Featured
winter

Winter is approaching. What should your dealer communications look like?

- November 5, 2021
Every year around the fall and winter months, the seasons change, and cooler weather works its way in. In a non-COVID year, sales tend to slow down and advertising budgets...
Sales & Marketing Articles

Are car commercials by dealers an effective marketing tool?

- November 3, 2021
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are...
Sales & Marketing Articles
Brian Pasch

Brian Pasch on what you can expect from the 2021 Automotive Analytics & Attribution Summit

- November 2, 2021
Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS) is where you should be November...
Sales & Marketing Daily Automotive News
Cooper

Lexus dealer Peter Cooper on the future of OEM ad associations

- October 20, 2021
Many dealers have dialed back their marketing efforts as we continue to deal with shortages and high profits in the industry. On today’s show, we’re discussing OEM ad associations and...
Management & Leadership Featured

Latest Articles

GM leans on global production to supply U.S. market amid cost pressures
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TrueCar achieves profitability and calls for a new standard in automotive pricing
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Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
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Pentagon boosts weapons production with automakers, Ford unifies EV strategy, Tesla outlook improves

Pentagon taps automakers to boost weapons production capacity
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Pentagon taps automakers to boost weapons production capacity

Ford creates unified product organization to accelerate EV, software rollout and margin goals
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Ford creates unified product organization to accelerate EV, software rollout


CBT News
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