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used car

Tips and tricks to make your used car dealership standout online

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The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLend survey, “Almost 80% of auto dealers...
Ziegler

Auto retail veteran Jim Ziegler discusses where the industry is headed...

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Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s evolution. Since that time we’ve seen further innovation in digital retailing and sales techniques in response to the industry-wide shortages. Ziegler joins us today to give us an update on the […]
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winter

Winter is approaching. What should your dealer communications look like?

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Every year around the fall and winter months, the seasons change, and cooler weather works its way in. In a non-COVID year, sales tend to slow down and advertising budgets are pushed to the brink to capture the largest portion of active buyers possible. But with a very non-typical year continuing deep into the fourth […]
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Are car commercials by dealers an effective marketing tool?

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Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are about brand recognition more than anything, an option to focus on the overall feel consumers can expect. Rarely do manufacturer commercials result in a car […]
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Brian Pasch

Brian Pasch on what you can expect from the 2021 Automotive...

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Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...
Cooper

Lexus dealer Peter Cooper on the future of OEM ad associations

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Many dealers have dialed back their marketing efforts as we continue to deal with shortages and high profits in the industry. On today’s show, we’re discussing OEM ad associations and what they mean for the future. We’re pleased to welcome Peter Cooper, President, and CEO of Lexus of Lehigh Valley. Cooper says they had good […]
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Roger Love

How should car dealers market their service department?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks Moon, should dealers market their service department? The service department has been the financial backbone of nearly every automobile dealership in America. Yet, when it […]
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dealer

Everything you need to know about the recent Google Ads updates

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On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released last month. Recently, BPE Brian Pasch Enterprises released the industry breakthrough report: Exposing the Outcomes of Google SEM Campaigns. Pasch found that even though sales were funding these campaigns, most of […]
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marketing used cars

Is having a wholesale profit a bad thing nowadays?

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, poses the question, is having a wholesale profit bad nowadays? Making a […]
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Making the most out of your marketing strategy in today’s climate

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As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...