Tag: Google Analytics
The importance of using Google Analytics to inspect marketing partners
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your...
3 ways to improve your car dealership’s consumer engagement and boost...
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership...
Brian Pasch on what you can expect from the 2021 Automotive...
Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...
The unique challenges dealer groups are facing when comparing marketing reports
On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing...
Everything you need to know about the recent Google Ads updates
On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released...
How to optimize your SRPs and VDPs to increase website engagement
On the latest episode of Auto Marketing Now, host Brian Pasch tackles a technical conversation on how to optimize your Search Results Page (SRPs) and...
Brian Pasch addresses the digital marketing challenges car dealers are facing...
How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies,...
Measuring the success of digital retailing tools with Google Analytics
On the latest episode of Auto Marketing Now, host Brian Pasch shows dealers how to inspect their website to see if digital retailing tools...
How to optimize your marketing processes for a digital retailing platform
On this episode of Auto Marketing Now, auto marketing expert Brian Pasch discusses the growth of digital retailing and its impact on marketing optimization....
Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...
