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The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your...

3 ways to improve your car dealership’s consumer engagement and boost...

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership...
Brian Pasch

Brian Pasch on what you can expect from the 2021 Automotive...

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Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...
dealer

The unique challenges dealer groups are facing when comparing marketing reports

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On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing...
dealer

Everything you need to know about the recent Google Ads updates

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On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released...
dealer

How to optimize your SRPs and VDPs to increase website engagement

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles a technical conversation on how to optimize your Search Results Page (SRPs) and...
Pasch

Brian Pasch addresses the digital marketing challenges car dealers are facing...

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How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies,...
Automotive Standards Council

Measuring the success of digital retailing tools with Google Analytics

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On the latest episode of Auto Marketing Now, host Brian Pasch shows dealers how to inspect their website to see if digital retailing tools...
dealer

How to optimize your marketing processes for a digital retailing platform

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On this episode of Auto Marketing Now, auto marketing expert Brian Pasch discusses the growth of digital retailing and its impact on marketing optimization....
marketing

Improve the ROI of Remarketing Campaigns

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It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...