It’s well known that one the quickest ways to increase sales is to improve on the phone. The opportunity becomes more obvious as the volume of phone calls to businesses...
We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future – as soon as five years –...
“It might be time to think about adding to or replacing some of your service equipment. That means being comfortable with the fundamental questions of where to start and how...
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck, a modern and sleek reimagining of...
Our industry is typically one of immediacy. Questions like “What would it take to earn your business right now?” are very typical and used daily. Not many sales managers would...
Back in my tech company days, apparent no-brainer agreements often got caught up in the legal department. Sometimes months would go by before we’d get a yes or no. Even...
If there’s one thing dealers could do to improve customer satisfaction in the coming year, it might well be this: Change your answer to the “What’s the price of the...
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for...
In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you can’t do, and transitioning into a...