Paul Moran

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Paul Moran is President and CEO of Vboost, Inc., the first proactive process to create positive viral marketing in the retail automotive space. He has over 28 years of experience in creating digital marketing programs and introducing dealers to effective technologies. His expertise covers all aspects of traditional, digital and social marketing. He can be reached at paul@vboost.com

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Gregory Barancovideo

MB dealer Gregory Baranco says ‘manufacturers need to step up’ their diversity efforts

While there are over 18,000 dealers in the country, only 265 dealerships are owned by African Americans. The lack of black representation and the growth of diversity in automotive has hindered the industry generation after generation. Today, we’re joined by…

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Jordan Belfortvideo

‘Wolf of Wall Street’ Jordan Belfort tells auto dealers what to focus on in...

Welcome to part two of our conversation with world-renowned sales trainer, Jordan Belfort. After gaining major notoriety with his memoir The Wolf Of Wall Street, and subsequent film adaptation starring academy award-winning Leonardo DiCaprio, everyone is familiar with Belfort's story. Nowadays,…

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Vroom

The challenge is on for franchised dealers as Vroom, Carvana stock ratings upgraded

On Tuesday, Goldman Sachs upgraded online auto retailers Vroom Inc and Carvana Co from ‘Hold’ to ‘Buy’ status and raised the price targets for both companies. After a challenging past two quarters for the auto industry as a whole, analysts at Goldman Sachs expect…

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Ford set to begin production of the all-electric F-150

The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…

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Rock Andersonvideo

How AutoNation is promoting diverse and inclusive hiring practices – Rock Anderson

Here at CBT News, we’ve had several discussions with prominent figures on diversity in the retail automotive industry. AutoNation, the largest retailer in the country, has had tremendous success in hiring and retaining African-Americans and other minorities. Today, we’re joined…

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Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

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Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

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The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

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