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Chip Walker

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service

Comfort with Fundamentals Makes Decisions on Service Equipment Purchase or Replacement Easier

“It might be time to think about adding to or replacing some of your service equipment. That means being comfortable with the fundamental questions...
LED Exterior Lighting

The Trend Toward Controllable And All-LED Exterior Lighting At Dealerships

Dealers should be aware of the implications and options of these trends. BY CHIP WALKER It was a dark and stormy night. No, really. How...
Dealership Reimaging

What To Expect In A Dealership Reimaging Project

Be prepared for extremely detailed project plans and numerous meetings with reviewers, architects and contractors. BY CHIP WALKER Congratulations! You have made the decision (maybe...
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
Jonathan Smokevideo

Cox Automotive Chief Economist Jonathan Smoke Discusses Vehicle Affordability, EVs, and Much More

Year-end sales data has been released for the auto retail industry, and there is a lot to break down. If you want to find...
auto retail trendsvideo

Assessing 5 Major Auto Retail Trends with Steve Finlay, Editor of WardsAuto

In years past, a common criticism the auto industry has faced is that it’s stuck in the past or slow to innovate. However, industry...
Howard Hakesvideo

Howard Hakes Reflects on a Successful Year as 2019’s AIADA Chairman

2019 was certainly a busy year for Washington with tariff threats, industry disruptors, and historic trade agreements. And the folks over at AIADA have...
site

Tips to Turn Views Into Sales

Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are...

Creating a Brand Promise

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....