Home Authors Posts by Chip Walker

Chip Walker

3 POSTS 0 COMMENTS
service

Comfort with Fundamentals Makes Decisions on Service Equipment Purchase or Replacement Easier

“It might be time to think about adding to or replacing some of your service equipment. That means being comfortable with the fundamental questions...
LED Exterior Lighting

The Trend Toward Controllable And All-LED Exterior Lighting At Dealerships

Dealers should be aware of the implications and options of these trends. BY CHIP WALKER It was a dark and stormy night. No, really. How...
Dealership Reimaging

What To Expect In A Dealership Reimaging Project

Be prepared for extremely detailed project plans and numerous meetings with reviewers, architects and contractors. BY CHIP WALKER Congratulations! You have made the decision (maybe...
F&I manager

Time for a New F&I Manager? 4 Intangibles to Look For

As 2020 approaches, many dealers may be looking to replace an F&I manager that may not be performing at a high level. The new...
service

15 Ways to Improve Communication in the Service Drive

Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need...
lease

Ways to Pitch a Lease

Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
employee improvement

Creating Excellent Employees with Employee Improvement Plans

We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is great employees. But if you...
hiring

What’s the Upside? Comparing Hiring Experience or Non-Experienced Salespeople

When it comes to hiring new salespeople, it can be a daunting task to find just the right ones that will be a good...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...