Bill Playford

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Bill Playford serves as Vice President and Partner at DealerKnows Consulting. He’s principally responsible for the daily operations of DealerKnows Consulting, overseeing the Virtual Dealer Training and TaskTeacher programs. He spends his Mondays researching, writing, and performing non-core consulting.
department

Is Your Dealership Running a Sales Department or a Business Prevention Department?

Back in my tech company days, apparent no-brainer agreements often got caught up in the legal department. Sometimes months would go by before we’d...
transportationvideo

Manheim’s Joe Kichler Discusses Ramping Up Transportation Activity to Meet Wholesale Demand

While there’s been a lot of focus on how the COVID-19 pandemic has impacted automotive retail sales and inventory management strategies, it has also...
auctionsvideo

Manheim’s Alan Lang Discusses The Benefits of Virtual Auctions

  Like many other businesses, COVID-19 disrupted Manheim operations in a huge way. Moving to an all-simulcast, digital, environment presented many logistical challenges for customers...
stimulus

How the New CARES 2 Stimulus Package Could Spur Car Sales Again

On July 27th, Congress was set to hear from eight senators who are pitching the details of a new economic stimulus package for the...
Brian Maasvideo

CNCDA’s Brian Maas Discusses Latest Win Against Volvo and Much More

  When Volvo launched its “Care by Volvo” subscription plan, Californian dealers were concerned about the automaker bypassing franchisees to sell directly to consumers. Brian...
Mark Tewartvideo

Evaluate Your Sales Training, Is it Up to Par? – Mark Tewart

Consistent training for your sales staff is crucial to winning every customer that comes into the showroom. However, dealers often say that they don't...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...