Monday, May 23, 2022

Why is it important to put yourself in the customer’s shoes?

On today’s Saturday Morning Sales Meeting, David Lewis, President of David Lewis & Associates, discusses how car dealers and salespeople can better understand their customers and communicate more effectively with them. Transcription: David Lewis: I’m sure you’ve all heard the saying that, “We’re not all cut from the same cookie dough.” Now, whether that’s true […]
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David Lewis
David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at

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