Tag: David Lewis
Using Customer Experience to Shied Your Dealership from Disruption
When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart...
Wake-Up Call: These Women Want Cars – and Have Money!
Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
What Do I Do With All This Data?
By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
Does Your Succession Plan Reflect Your Long-term Vision? – Richard J. Bryan
Joining the CBT Automotive Network today is keynote speaker and author, Richard J. Bryan, who reminds us that planning for the unexpected by creating a...
Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership
Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...
Is Overcoming Objections a Lost Art?
On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...
Using Technology to Connect with More Customers
On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...
Don’t Take the Bait
Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...
Daily Save-A-Deal Meetings
On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...
