Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today’s Saturday Morning Sales Meeting, David Lewis explains how important it is to sell your personality before you sell the car to the customer.
Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...
Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...