Tag: car sales
Women owners of electric vehicles: tapping into a growing market
As electric vehicles (EVs) continue to gain popularity, it is crucial for automotive retail businesses to understand and cater to diverse consumer segments. In...
In your backyard: what to do if competitive dealers are advertising...
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
5 consumer behavior models that can influence the car buying process
Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and...
Opinion | We need to address declining brand loyalty in the...
The latest results from the 27th annual Automotive Loyalty Awards by S&P Global Mobility present a concerning trend for traditional automakers. Brand loyalty has steadily dropped,...
7 essential video lead response tips for car dealerships
Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine....
How AI is revolutionizing automotive sales and marketing
The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving...
Car sales tips: discover your hidden strengths to unlock greater success
In the highly competitive world of car sales, success goes beyond mere knowledge of vehicles and negotiation skills. Thriving sales professionals possess a secret...
How to make car shopping more fun for your customers
Car shopping should be enjoyable, not intimidating. As a dealership owner, your job goes beyond simply selling a car. It includes providing helpful advice...
Try Mark Cuban’s daily routine to elevate your work habits
Most people know Mark Cuban as the owner of the Dallas Mavericks and an investor on the hit reality TV series Shark Tank on...
Q&A | How auto dealers can leverage the return of seasonal...
Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons...
