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The motivations women may choose electric vehicles are varied but often revolve around environmental consciousness, cost savings, and technology adoption.

Women owners of electric vehicles: tapping into a growing market

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As electric vehicles (EVs) continue to gain popularity, it is crucial for automotive retail businesses to understand and cater to diverse consumer segments. In...
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising...

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Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
How consumer behavior models can affect car sales

5 consumer behavior models that can influence the car buying process

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Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and...
The declining brand loyalty statistics are more than numbers; they reflect profound shifts and challenges within the automotive industry.

Opinion | We need to address declining brand loyalty in the...

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The latest results from the 27th annual Automotive Loyalty Awards by S&P Global Mobility present a concerning trend for traditional automakers. Brand loyalty has steadily dropped,...
A video lead response can lead to more engagement, more sales, and overall better interaction with your customers.

7 essential video lead response tips for car dealerships

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Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine....
AI artificial intelligence

How AI is revolutionizing automotive sales and marketing

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The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving...
By tapping into your hidden strengths, you can improve your sales acumen and achieve remarkable re­sults in the compe­titive world of car sales.

Car sales tips: discover your hidden strengths to unlock greater success

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In the highly compe­titive world of car sales, succe­ss goes beyond mere­ knowledge of vehicle­s and negotiation skills. Thriving sales professionals posse­ss a secret...
Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.

How to make car shopping more fun for your customers

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Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­...
There is no doubt Mark Cuban is a very busy entrepreneur, but he has obviously found a way to get everything done and manage his time right.

Try Mark Cuban’s daily routine to elevate your work habits

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Most people know Mark Cuban as the owner of the Dallas Mavericks and an investor on the hit reality TV series Shark Tank on...
Timing is critical to both dealers and car buyers and seasonal sales are once again playing a big role.

Q&A | How auto dealers can leverage the return of seasonal...

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Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons...