Tag: car sales
Dietmar Exler to Step Down from Mercedes-Benz USA
Mercedes-Benz USA CEO Dietmar Exler will be moving on to other ventures, as he announced to the board on Thursday that he will be...
Facebook Launches Two New Marketing Tools to Help Dealers
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media...
How to Embrace Industry Change and Adapt to the Needs of Your Customers –...
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
Beneficial Video Marketing Strategies For Your Dealership
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
Are You Tired of Losing Your Top Performers? Retain Staff and Lower Turnover Costs...
Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the...
Creating a Marketing Strategy with Cable TV Advertising
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...
The Importance of a Dream Team Concept
On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
Having the Willingness to Win
The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...
The Power of the First Impression
On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis and Associates talks about the meet and greet in the service...
