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Minimalist marketing techniques to try at your car dealership –...

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There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg. It’s all about the restoration, customization, and experience of the Land Rover Defenders, and get […]
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Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook...

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of advertising tools and resources. Paul Potratz, Owner of Potratz Partners Advertising joins us to discuss Facebook […]
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Paul Potratz

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment, Jim and Paul discuss the changes in customer communication and messaging, creating more opportunity through social media, and the importance of digital retailing.  Stay tuned for more COVID-19 coverage right here on the […]
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internet leads

Increase Sales With This One Tweak

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“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing guy? If so, I want you to repeat after me: “I will never say that again,” since that is a recipe for failure. Please don’t take what I am about to […]
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newscast

Week In Review: The Latest Trends in Digital Retailing and How...

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CBT News Week In Review for Friday, March 29th, 2019: Shawn Hays on Personal Branding, Increasing Closing Percentages, Setting Goals and Managing Salespeople On today’s show,...
unique

How to Create a Truly Unique Selling Experience at Your...

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Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell us how your dealership can create a truly unique approach to selling is expert branding strategist Paul Potratz, owner of Potratz Partners Advertising. VIDEO TRANSCRIPTION:  Jim Fitzpatrick: Paul Potratz, welcome to […]
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newscast

How to Create a Truly Unique Selling Experience at Your Dealership...

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Today on CBTNews.com - Tuesday, March 26th, 2019: How to Create a Truly Unique Selling Experience at Your Dealership - Paul Potratz, Dealership Branding Expert Every...
pay plan

How to Create a Competitive Internet Manager/Director Pay Plan

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The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries. Internet sales managers – a title once recruited exclusively for automotive dealerships – are now a hot commodity in all businesses. This increased competition for hiring means you need a pay […]
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newscast

Week In Review: Cultivating a Positive Company Culture | 6 Things...

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CBT News Week In Review for October 5th, 2018: 6 Things to Prepare Your Dealership for a Strong Year in 2019 - Mark Tewart Joining Jim...
newscast

Why It’s Important to Cultivate a Positive Company Culture | Are...

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Today on CBTNews.com - Wednesday, October 3rd, 2018: Why It's Important to Cultivate a Positive Company Culture - Paul Potratz Great company cultures don’t appear out...