Tag: automotive
Are Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I...
How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland,...
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service...
Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020
High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
Pillars Of Increased Performance And Profitability
Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...
Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age
Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert,...
Hydrate Your Mind
Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...
Being Transparent During the Deal Proposal
On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...
Inspiring Your Customers Through Messaging
On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
