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video marketing

Video marketing strategies that convert leads into sales

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The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do...
communication

Is there a growing customer communication problem?

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What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to...
Why are so many auto technicians leaving, and how can this be fixed? The answer starts with proper onboarding procedures.

4 tips for car dealers when onboarding new auto technicians

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During a WrenchWay Roundtable broadcast, a statistic was shared showing that 42% of today’s auto technicians leave the workplace during the first two years....
career

6 career options to explore if you’re thinking about joining the...

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Are you thinking of trying a new career path? The auto industry may be a perfect fit for you! The auto industry is not...
service advisors

How to measure the value your service advisors bring to the...

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Like it or not, a successful dealership boils down to metrics. Hit a certain threshold, and you can rest easy (or easier) until next...
Positive thinking will only get you so far, but a positive growth mindset can inspire you to work hard and learn more to grow.

Why this mindset shift will change your career in automotive for...

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Mindsets come from our lived experiences and how our brain interprets the experiences. When you combine your brain with your initial beliefs, a mindset...
used car

Tips and tricks to make your used car dealership standout online

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The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers...
F&I transparency

The time is now for F&I transparency

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Even before the pandemic, the auto industry was undergoing a transformation. Operations like CarMax and Carvana were delivering "no surprise" experiences to customers, while Tesla sought to skip...
website emotion audits

Every car has a story: How to jazz up your used...

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If you're thinking of a quick lunch, you may choose to "Live Más" and pick up Tacos and Nacho Fries from Taco Bell®. Let's...
Digital retail technology

How technology is changing auto dealership recruiting and retailing strategies

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Technology and the global pandemic have accelerated much of today’s customer and employee expectations. Today on Inside Automotive, we’re pleased to welcome back Adam...