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Co-Navigating With Your Customers

On this week's episode of Kain & Company, David talks about how co-navigating can help build trust and clarity with your customers.

Giving Customers Options

Today Mark discusses the importance of options. He believes if we don’t provide options then we limit our potential and lose the trust of...

Building Trust in Fixed-Ops

On this week's episode of the Weekly Tune-Up, Becky Nixon shares her insights on how trust in the fixed-ops department can affect the overall success of...
automotive marketing

Why Person Is the 4th P of Automotive Marketing

People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such...

Expertise: 7 factors that can Tip the Scales

  On today’s Tip of the Day, Jonathan Dawson continues his Tipping the Scales series with Expertise, the idea that a person can develop trust...
trial close

Getting the Customer to Like You to Close the Deal

You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know...
corporate ladder

How to Climb the Automotive Corporate Ladder

Climbing the ladder in the auto industry can be easy if you know what you are doing. While it is not recommended that you...
transparency in f&i

Increased Transparency in F&I

The F&I department is often one of the most lucrative profit centers in an auto dealership. This fact is not lost on the increasingly sophisticated...
sales experience

Modernize your Dealership Sales Experience

A statement we often hear from companies that study the Automotive Industry is that we need to “Modernize the Dealership Sales Experience!”  Perhaps this...
Trustworthy Dealership

In Dealership We Trust

If you’ve skimmed a DealerSocket ad in your last 10 or so editions of Automotive News, then you have caught our newest headline, “In...