HOUSTON, Texas – July 7, 2025 – Gubagoo, a leading provider of digital retailing and conversational commerce for automotive dealerships, announced today its premier virtual retailing platform is now available to Ford and Lincoln dealerships as part of the FordDirect program.
“This is an exciting opportunity to partner with an organization that understands the power of connecting data, analytics, and technology to pursue exceptional outcomes,” said Brad Title, president of Gubagoo. “We’re honored to be part of this program for Ford and Lincoln dealerships and look forward to helping them with their efforts to reach, connect, and sell to customers across the US.”
Whether it’s online or in-store, Gubagoo Virtual Retailing offers a complete retail workflow by providing a guided shopping experience, virtual desking, accurate payment calculation engine, and smart F&I menus and bundles. And no matter where the customer is on their purchasing journey online, when they enter the store they can pick right back up where they left off.
Gubagoo’s Virtual Retailing is also officially certified by the Automotive Standards Council (ASC). The ASC is dedicated to supporting the automotive industry’s best interests by creating universal standards and guidelines for Google Analytics 4 (GA4). This certification reflects Gubagoo’s commitment to collaboration and focus on creating the best outcomes for its customers and helping dealers get the most out of their data.
“We are thrilled to bring Gubagoo Digital Retailing into the FordDirect program,” said Dean Stoneley, Chief Executive Officer at FordDirect. “Harnessing the power of digital retailing is vital to ensuring each dealership is able to reach every potential customer and provide them with an experience that fits their expectations, compels them to visit the store, and ultimately to purchase the vehicle they are looking for.”
Gubagoo Digital Retailing is now available for all Ford and Lincoln dealerships through FordDirect. More information is available by visiting Gubagoo.com.
