Is it better to be likeable or trustworthy in car sales?
For most people, when they think about someone they can put their trust in, a car salesperson doesn't usually come to mind. To trust is to have a firm belief...
TSLA372.220-2.36%
GM75.920-1.29%
F11.600-0.34%
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CYD23.230-0.66%
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ABG172.650-0.78%
SAH61.280-1.86%
TSLA372.220-2.36%
GM75.920-1.29%
F11.600-0.34%
RIVN11.830-0.23%
CYD23.230-0.66%
HMC34.150-0.43%
TM196.790-1.43%
CVNA57.810-0.91%
PAG212.3300.22%
LAD295.5704.5%
AN161.050-0.79%
GPI244.9702.18%
ABG172.650-0.78%
SAH61.280-1.86%
TSLA372.220-2.36%
GM75.920-1.29%
F11.600-0.34%
RIVN11.830-0.23%
CYD23.230-0.66%
HMC34.150-0.43%
TM196.790-1.43%
CVNA57.810-0.91%
PAG212.3300.22%
LAD295.5704.5%
AN161.050-0.79%
GPI244.9702.18%
ABG172.650-0.78%
SAH61.280-1.86%
trust
The 4 essential rules to successful selling
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Last month we talked about the importance of employee trust in CEOs. David Friedman, Founder, and CEO of CultureWise and Author of his latest book, Culture by Design: How to...
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Why building trust can be a car dealer’s strongest tool for problem-solving – David Horsager, Best-selling author
Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money elsewhere. On today’s show, we welcome...
Most are ready to buy within three weeks of first dealer contact if trust is established
A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust, Transparency & the Transaction” discovered that 75%...
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling!...
Why Dealers Need to Be More Transparent with Data, Communication, and Pricing
Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can vary widely from dealer to dealer,...
The 10 C’s of Leadership and Trust
In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On the Mark, Mark Tewart talks about...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership...
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