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Becky Nixon

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millennial car buyersvideo

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...
psychological transferencevideo

Psychological Transference in the Service Drive

On today's episode of the Weekly Tune-Up, Becky Nixon goes over the definition of psychological transference and the effect it can have on a...
service advisors

How to Help Service Advisors Handle Their Jobs — And Stress

In 1965 Gordon Moore, co-founder of Fairchild Semiconductor and Intel, projected that the processing power of integrated circuits doubles about every two years, thus...
parts wholesalevideo

The Cost of a Parts Wholesale Business

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about a topic discussed during expense conversations in your parts and service operation:...
femalesvideo

Explaining Vehicle Maintenance to Females

Females make up over 65% of your daily service department customers, and their buying habits and decision making is vastly different from the average...
parts inventoryvideo

Parts Inventory and Frozen Capital

On this week's edition of the Weekly Tune-Up, Becky Nixon talks about keeping your capital liquid and your fixed-ops running smoothly while also making...
servicevideo

Wasted Dollars in Your Service Lounge

People live at a faster pace nowadays. How time feels to someone is relative to what their priorities are at any moment. On this...
maintenancevideo

The Cost of Being Competitive with Maintenance

  On today's episode of the Weekly Tune-Up, Becky Nixon discusses the costs of being competitive with maintenance products and services in your service department. Video...
comprehensive customer servicevideo

What is Comprehensive Customer Service?

We're all aware of how important customer service is. In this episode of the Weekly Tune-Up, Becky Nixon addresses what exactly it means to...
fixed-opsvideo

Building Trust in Fixed-Ops

On this week's episode of the Weekly Tune-Up, Becky Nixon shares her insights on how trust in the fixed-ops department can affect the overall success of...
Time

Making the Most of Your Time

Right next to your employees, your most valuable resource as a manager is time. However many squander this asset. This usually happens when management...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
expanding

Are You Thinking About Expanding Your Franchise?

If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...
test drive

Six Ways to Use the Test Drive to Secure a Sale

So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....
dealers

What You Need to Do — NOW — to Succeed in a Regrowth Economy

Check the correct statements... ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...

How to Build a Winning Sales Team (Part 2)

   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...