Becky Nixon

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service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt by the advisors who work the front line in a busy dealership service department.  Today’s advisors…
maintenance

Is Factory Maintenance Effecting Hours Per RO?

With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance requirements that would help reduce costs to the consumer.  Today, most manufacturers offer at least some…
entry-level techniciansvideo

How Should You Pay Entry-Level Technicians?

On today's episode of the Weekly Tune-Up, Becky Nixon discusses whether you should pay your entry-level technicians at a flat-rate or hourly as well as some pros and cons of each.
female customersvideo

Must-Haves for Female Customers

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about some "must-haves" for female customers and how to better serve female car buyers in your service drive. Video Transcription: Hello, and welcome to this week’s episode of the…
teamworkvideo

What It Takes to Achieve Teamwork in Fixed-Ops

On this week's episode of the Weekly Tune-Up, Becky goes over how a service manager can get their team to work together for the betterment of the dealership.
fixed-opsvideo

Eliminating Fixed-Ops Obstacles

 On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to customers about purchasing additional products and services.   Video Transcription Hello, and welcome to the…
callsvideo

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your valuable incoming calls.
millennial techniciansvideo

Millennial Technicians

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about the struggle of finding properly trained technicians for your service drive and how to find good millennial technicians.
pre-qualifyingvideo

Greeting Customers Before Pre-Qualifying

Many service advisors have the tendency to pre-qualify customers before they've even made their official greeting. On this week's episode of the Weekly Tune-Up, Becky shares her thoughts on why she believes this isn't the best approach, but rather the…
factory recallsvideo

Dealing with Factory Recalls

On this week's edition of the Weekly Tune-Up, Becky Nixon goes over dealing with factory recalls and keeping retail profits alive during a recall.
automation

Why automation is a crucial tool in today’s auto industry

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can…
rental

Hertz navigating bankruptcy, but rental car industry expecting growth

The goliath car rental corporation Hertz Global Holdings continues to battle their way through bankruptcy proceedings post-COVID. On May 22, 2020, Hertz filed for bankruptcy protection in the throes of the pandemic with roughly $19 billion in debt and almost…
customer interviewvideo

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…
Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with…
neutral

Major auto industry players aim to be carbon neutral

Emphasizing the commitment to developing green transportation and processes, several carmakers are announcing plans to move toward a carbon neutral position in manufacturing. While it isn’t a new strategy to reduce emissions and greenhouse gases for some of the largest…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…