Darren Haygood

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automotive marketing

Why Person Is the 4th P of Automotive Marketing

People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such an important asset, we believe they’ve supplanted promotion to become the new fourth “P” in…
female

Adapting to Change: Being female friendly in the service department

Being female friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces on the planet. With $7 trillion in purchasing power, women account for 85% of consumer…
video

How the customer experience is different in a COVID-19 world

Let’s face it, the way we do business has changed dramatically. No longer are you meeting face-to-face with consumers and trying to convince them to purchase, or even test drive a vehicle. Contactless service has become the norm. But now…
Reynolds & Reynoldsvideo

Reynolds & Reynolds CEO Robert Brockman charged with $2B fraud scheme

In the largest tax fraud case against an American in U.S. history, federal prosecutors are charging Robert Brockman, CEO of Reynolds & Reynolds, with a $2 billion tax fraud scheme. Department of Justice officials said in a news conference Thursday…
David Kellehervideo

PA car dealer David Kelleher on reacting quickly to stay ahead of COVID-19

Dealers across the nation have dealt with highs and lows in their daily operations since the start of the pandemic. The pandemic has truly had an effect industry-wide. Today, we’re checking in with David Kelleher, President of David Auto Group,…
Biden

Joe Biden: “Move to the vehicles of the future”

The automotive industry has thankfully shown signs of recovery throughout the past few months and will hopefully continue to improve despite the ongoing coronavirus pandemic. This week, presidential nominee Joe Biden held a drive-in rally in Toledo, Ohio, and while…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…