Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point takes place on digital channels or...
The year 2020 was a challenging one—particularly for the automotive industry. During the start of the pandemic, U.S. vehicle sales fell as much as 52%. Nevertheless, the industry went on...
Even if you’ve been stuck under a hood for the last decade, it’s not surprising to know that the selling of auto-parts and accessories has changed drastically over the last...
Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition.
However,...
The average transaction price for new vehicles in the United States continues to hold the line well above $40,000. Late in 2020, the transaction price pushed through the barrier for...
On this edition of Straight Talk, our host, David Lewis, shares with us four rules dealers should follow to ensure a successful sales presentation. Every salesperson knows that a natural...
The F&I department and the process by which they deliver profit for the dealer has been stuck in one paradigm. Customers spend too much time picking out the perfect car and then dread...
Through the month of January, auto sales ticked higher than December 2020 as the pandemic recovery continues. With a January SAAR of 16.6 million units and just 3.7% fewer sales over last...
Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the board. Unfortunately, few sales managers and their teams are aware of this advantage.
Practiced correctly,...
Toyota has regained their position as the best-selling automaker in the world for 2020. Despite obviously challenging circumstances over the past year, Toyota managed to sell 9.5 million units worldwide in 2020,...