Tag: sales
The Importance of a Streamlined User Experience for Your Dealership’s Website
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...
Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their...
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...
5 Icebreakers That Will Start a Sale Off Right
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
Are Digital Retailing Tools Promising More Than They Can Deliver?
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Subaru Dealer Adam Arens on Training Your Salespeople in More Than...
On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...
Why Change is Necessary If You Want to Improve
On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
Eliminating Fixed-Ops Obstacles
On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to...
