How many cars did you not sell last night? Not leads. Not VDPs. Vehicles that were on your site after hours, with buyers ready to move forward, but your website...
The auto industry has long defined affordability through familiar metrics: vehicle price, interest rate and monthly payments. While those factors remain important, they no longer tell the full story of...
Summary:
Dealers often have more used-vehicle acquisition opportunities than they realize.
Ownership creates access, but the Cox Automotive Fixed Ops and Ownership Study shows a gap between customer service intent...
Fixed Operations has become one of the most important—and most underleveraged—opportunities for dealerships looking to drive profitable growth, improve retention, and combat increasing margin pressure. Today's service advisor plays a...
For years, dealers have been handed the same script. Margins shrink. Expenses climb. OEM demands grow. Compliance costs balloon. Technology gets more expensive every single year. Meanwhile, the lenders, vendors,...
Most dealers have no idea how much the spam problem is costing them. This guide breaks down exactly what's happening, and what to do about it, with real data from...
Data from the latest Cox Automotive Car Buyer Journey Study shows a clear shift: satisfaction is at an all-time high, and buyers are moving through the process more efficiently.
Shoppers complete...
The way people shop for vehicles has changed significantly and marketing needs to change with it.
Today’s car buyers don’t start their journey on just one website or fill out one...
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
New research from Urban Science and The Harris Poll shows confidence in the role of the traditional car dealership model is on the rise. Each year, the 2026 Urban Science...