Tuesday, November 30, 2021
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ROI

A guide to understanding the ROI of your phone calls

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Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point...
sales

The National Retail Federation projects retail sales growth in 2021...

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The year 2020 was a challenging one—particularly for the automotive industry. During the start of the pandemic, U.S. vehicle sales fell as much as 52%. Nevertheless, the industry went on to rebound and see year-over-year growth in new vehicle sales. This showcases the automotive industry’s resilience, especially auto dealers who found innovative ways to offer […]
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mobile

The importance of a mobile-friendly shopping experience

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Even if you’ve been stuck under a hood for the last decade, it’s not surprising to know that the selling of auto-parts and accessories has changed drastically over the last few years due to digital technologies and evolving habits. And the trends we’re seeing won’t be slowing down any time soon. What was once commonplace […]
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online

Three easy ways to boost e-commerce sales at your dealership

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Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition. However, if you are new to this world, it can be challenging to know how to jump in and put processes in place to see […]
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transactions

Average new vehicle transaction price continues to hold above $40k

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The average transaction price for new vehicles in the United States continues to hold the line well above $40,000. Late in 2020, the transaction price pushed through the barrier for the first time, and it hasn’t pulled back in the subsequent weeks. Kelley Blue Book analysts are reporting an estimated increase in the average transaction […]
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car dealers

4 universal rules car dealers can follow to achieve sales...

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On this edition of Straight Talk, our host, David Lewis, shares with us four rules dealers should follow to ensure a successful sales presentation. Every salesperson knows that a natural gift for communication and personal charisma can go a long way in sales. Salespeople can not rely on those gifts alone. In fact, there are […]
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F&I

Two reasons it may work for the sales consultant to...

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The F&I department and the process by which they deliver profit for the dealer has been stuck in one paradigm. Customers spend too much time picking out the perfect car and then dread the walk to ‘The Box’ where the F&I manager lays in wait to push them into buying aftermarket products they think they don’t need and […]
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inventory

Sales strong and prices high through January despite below average...

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Through the month of January, auto sales ticked higher than December 2020 as the pandemic recovery continues. With a January SAAR of 16.6 million units and just 3.7% fewer sales over last January, the automotive retail sector has been rebounding to near normal levels. That’s reflected in the average list price that’s been sustained above $40,000 for […]
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sales

The modern sales team as a driver of inventory turn

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Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the board. Unfortunately, few sales managers and their teams...
Toyota

Toyota unseats VW as world’s best-selling automaker

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Toyota has regained their position as the best-selling automaker in the world for 2020. Despite obviously challenging circumstances over the past year, Toyota managed to sell 9.5 million units worldwide in 2020, surpassing Volkswagen’s 2020 sales of 9.3 million vehicles.  The achievement marks the first time in five years that Toyota has claimed the title of best-selling […]
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