TSLA376.250-2.42%
GM78.0400.08%
F12.365-0.13%
RIVN16.135-0.585%
CYD40.340-1.49%
HMC24.205-0.165%
TM193.4401.27%
CVNA406.020-0.71%
PAG162.1001.96%
LAD278.7501.89001%
AN203.080-0.92%
GPI343.8104.29%
ABG201.1101.08%
SAH72.1500.57%
TSLA376.250-2.42%
GM78.0400.08%
F12.365-0.13%
RIVN16.135-0.585%
CYD40.340-1.49%
HMC24.205-0.165%
TM193.4401.27%
CVNA406.020-0.71%
PAG162.1001.96%
LAD278.7501.89001%
AN203.080-0.92%
GPI343.8104.29%
ABG201.1101.08%
SAH72.1500.57%
TSLA376.250-2.42%
GM78.0400.08%
F12.365-0.13%
RIVN16.135-0.585%
CYD40.340-1.49%
HMC24.205-0.165%
TM193.4401.27%
CVNA406.020-0.71%
PAG162.1001.96%
LAD278.7501.89001%
AN203.080-0.92%
GPI343.8104.29%
ABG201.1101.08%
SAH72.1500.57%


About: Mike Rich

Mike Rich

Mike Rich is the Director of Marketing at RevolutionParts, a software company focused on providing dealership solutions that make it easier to sell more parts. Mike has more than 15 years of marketing experience, focused on building teams and driving growth. When he is not devising marketing campaigns Mike enjoys spending time with his family or hiding in the garage wrenching on one of his classic car projects.

retargeting

Remarketing and retargeting your online parts customers

- December 7, 2021
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every...
Sales & Marketing Articles
digital marketing

Digital marketing is crucial to automotive parts and accessories

- August 2, 2021
Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement....
Sales & Marketing Articles
mobile

The importance of a mobile-friendly shopping experience

- February 26, 2021
Even if you’ve been stuck under a hood for the last decade, it’s not surprising to know that the selling of auto-parts and accessories has changed drastically over the last...
Sales & Marketing Articles

Latest Articles

Lotlinx Q1 2026 Vincensus report reveals a market in motion: Demand has not disappeared — it has moved
Latest Articles 04/28/26

Lotlinx Q1 2026 Vincensus report reveals a market in motion: Demand has not disappeared — it has moved

Joby Brings Electric Air Taxis to New York City in Week-Long Flight Campaign
Latest Articles 04/28/26

Joby brings electric air taxis to New York City in week-long flight campaign

GM tops Q1 expectations,
Latest Articles 04/28/26

GM tops Q1 expectations, raises outlook on tariff refund boost

GM leads Q1 earnings forecast, USMCA uncertainty threatens foreign automakers, April sales pace reaches 16.1M
Latest Articles 04/28/26

GM leads Q1 earnings forecast, USMCA uncertainty threatens foreign automakers, April sales pace reaches 16.1M

Tasca Automotive Group acquires Lincoln dealership in Clearwater from AutoNation
Latest Articles 04/28/26

Tasca Automotive Group acquires Lincoln dealership in Clearwater from AutoNation

GM set to lead Q1 earnings as cost pressures and EV pullbacks weigh on Detroit automakers
Latest Articles 04/28/26

GM set to lead Q1 earnings as cost pressures, EV pullbacks weigh on Detroit automakers

Affordable cars at risk as foreign automakers warn USMCA uncertainty could force exits, WSJ reports 
Latest Articles 04/28/26

Foreign automakers warn USMCA uncertainty could force U.S. exits, WSJ reports 

New-vehicle sales fall for third straight month in April
Latest Articles 04/28/26

New-vehicle sales fall for third straight month in April

New-vehicle inventory tightened in March
Latest Articles 04/28/26

New-vehicle inventory tightened in March, signaling potential price increases

Affordability
Latest Articles 04/28/26

Affordability challenges push dealers to rethink sales and staffing strategies


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.