TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


magazine-sales

women shoppers

Convert More Women Shoppers To Trucks From Cars

- November 30, 2015
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Sales & Marketing Auto News
Used Car Sales Velocity

4 Ways To Ramp Up Your Dealership’s Used Car Sales Velocity – And Profits

- November 23, 2015
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK I would encourage franchised dealers that also sell used...
Sales & Marketing Daily Automotive News
Outbound Phone Sales

Outbound Phone Sales Efforts Must Be Judged By Live Conversations

- November 4, 2015
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Sales & Marketing Auto News
Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation

- October 27, 2015
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Sales & Marketing Auto News
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
Sales & Marketing Auto News
Phone Leads

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
Sales & Marketing Auto News

Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried Sales Staff

- October 1, 2015
Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA The ranks of dealers experimenting with salaried salespeople are gradually growing. It’s doubtful that any of them...
Articles
Dealership Follow-Up

Fundamental Approach To Dealership Follow-Up

- September 17, 2015
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH The dealership’s day began with a quick sales meeting. Twelve salespeople and...
Sales & Marketing Daily Automotive News
customer’s trade-in

Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in

- September 16, 2015
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons. BY MARK TEWART There is a lot of talk in our industry today about speeding...
Sales & Marketing Auto News
Customer’s Fear

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

- August 1, 2015
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as a consultant and trainer in the...
Sales & Marketing Auto News


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