TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


magazine-sales

automotive compliance

Automotive Compliance vs. Ethics: The Lines are Getting Blurry

- March 30, 2016
Taking an ethical approach may seem hard but has long-term benefits By Jim Radogna Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
Daily Automotive News Sales & Marketing
test drive

Turn a Test Drive Into A Sale

- March 30, 2016
Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus...
Sales & Marketing Auto News
PPC vendor

Your PPC Vendor Can’t Answer The Big Question

- March 29, 2016
Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the Big Question. Every month, dealers call...
Articles
facebook ads

Facebook Ads Target Service Customers

- March 27, 2016
Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Sales & Marketing Auto News
employee theft

Limit Your Vulnerability to Employee Theft

- March 27, 2016
Are Your Employees Hiding Anything? By Chuck Sujansky Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread is the problem? Ninety-five percent of...
Management & Leadership Auto News
sunrise toyota

Service Figured Prominently In The Sunrise Toyota Recreation

- January 30, 2016
Jimmy Berg’s Long Island store overhaul addressed big needs in the store he bought several years ago By Jon McKenna That vehicle service generates the lion’s share of profits at most U.S. dealerships...
Fixed-Ops Auto News
automotive marketing fundamentals

One Skill Dealership GMs Need Today

- January 29, 2016
Intimacy With Automotive Marketing Fundamentals By Glenn Pasch Recently, I was asked what skills does a dealership general manager need to succeed today that weren’t as necessary 10 years ago. I have...
Articles
mystery shopped

Don’t fear being ‘mystery shopped’; shape the process to work for your dealership

- December 18, 2015
Worry more about what motivates online shoppers than about your grade, and sales performance will improve. BY DAVID KAIN Very few phrases elicit the level of concern in the hearts of...
Articles
Paying BDC Agents

Consider These Plans For BDC Agents Paid By The Hour

- December 16, 2015
Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Management & Leadership Sales & Marketing
Keeping Salespeople Happy

Possible Answers For Tough Challenges In Keeping Salespeople Happy And Closing Deals

- December 9, 2015
Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS This month, we asked leading sales trainer David Lewis for his thoughts on handling several prickly...
Articles


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