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Gino Cipperoni

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Director of Digital Marketing Sales for Dealer eProcess He has been in the digital marketing business for over 10 years, and has worked exclusively in automotive for the past 5. He has helped a wide variety of customers, from large dealer groups to smaller independents, identify and take advantage of opportunities within their own markets; helping them drive sales and grow their businesses. Gino is a regular speaker at industry events, and a frequent contributor to many industry blogs and publications.

Expand Your Holiday Ad Campaigns

New Google Ads Offer Competitive Edge By: Gino Cipperoni It’s that time of the year again! The Holiday Season is upon us. And while your friends...
PPC vendor

Your PPC Vendor Can’t Answer The Big Question

Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the...
ACERTUSvideo

How Dealers Can Turn COVID-19 Challenges into New Opportunities – Katie Liuzza, ACERTUS

As part of today's broadcast, we’re pleased to welcome Katie Liuzza, Vice President of sales for ACERTUS, an automotive logistics company. In this segment,...
sales

Consumer Sentiment in Auto Industry Improves in May, But Still Less than Optimistic

The second half of the month of May demonstrated that the auto industry is moving toward a smooth recovery, according to the Auto Market...
Lisa Copelandvideo

How to Perfect Your Dealership’s Customer-Centric Message Through the COVID-19 Recovery – Lisa Copeland,...

In today’s segment, we’re pleased to welcome back Lisa Copeland, founder of Lisa Copeland Global, CEO of Cars Her Way, and host of the...
technology

Successfully Implementing Technology in the Service Department

During This challenging time in our industry I have noticed something strangely wonderful happening in the midst of this implosion. Of course, this is...
video

Auto Columnist Mark Phelan Discusses COVID-19 Recovery for Michigan Dealers and OEMs

On today's show, we’re pleased to welcome back Mark Phelan, auto critic and columnist for the Detroit Free Press, the largest daily newspaper in...

Combining Artificial and Human Intelligence to Maximize Dealership Results

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the role that AI has to play in...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel